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Bottle Sponge

Maybe

An estimated 0.6% of orders come back. But the average product has 9,077 reviews to catch up to, so Bottle Sponge is a Maybe.

Flapen Score
52
52 / 100
Top 18% of 2,472 Baby Products niches · +8 vs the category median of 44
Market size
$137K/yr165K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
52%top-5 click share · 21 brands · 109 sellers

Flapen Score

Bottle Sponge against its category

The dotted line is the Baby Products average. Past it, Bottle Sponge is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bottle Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for Bottle Sponge 165K times last year and spent an estimated $137K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
9.3%
Market size, estimated
$137Ka year
Peak month
January1.9× the quietest month
Top search term
bottle sponge33K searches a year

02 · Price

A sale here is worth $8.89.

Listings sell for $8.89 on average, from $4.45 to $18.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $8.89 that is $4K to $7K a year per listing.

Average price
$8.89under the $15 to $100 sweet spot
Price range
$4.45–$18.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$4K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #161 within Bottle-Feeding. It carries 9,077 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
1.8%
Average rank
#161in Bottle-Feeding
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
9,077per listing
Listings tracked
29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bottle Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

109

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

52%

Top 20: 91%

Open market

36%

  • Brand 115%
  • Brand 213%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 67%

Demand

Bottle Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 1.9×

Search terms

Top Bottle Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bottle sponge33K/yr
  • sponge bottle brush27K/yr
  • bottle brush sponge15K/yr
  • bottle sponge brush15K/yr
  • foam bottle brush11K/yr
  • soft bottle brush11K/yr
  • cup sponge9K/yr
  • water bottle sponge7K/yr
  • sponge bottle cleaner8K/yr
  • glass sponge7K/yr

Reviews and returns

What reviews say buyers love and hate about Bottle Sponge

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Cleaning”
19%of negative reviews mention “Durability”
0.6%of orders come back
“Broke after 2 months”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bottle Sponge questions

Answered from the same tracked data.