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Bottle Nipple Brush

Fail

Shoppers spend an estimated $73K a year here, so Bottle Nipple Brush is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$73K/yr82K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
51%top-5 click share · 23 brands · 46 sellers

Flapen Score

Bottle Nipple Brush against its category

The dotted line is the Baby Products average. Past it, Bottle Nipple Brush is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bottle Nipple Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Bottle Nipple Brush 82K times last year and spent an estimated $73K. The top 5 brands take 62% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
9.1%
Market size, estimated
$73Ka year
Peak month
January1.2× the quietest month
Top search term
bottle nipple brush20K searches a year

02 · Price

A sale here is worth $9.82.

Listings sell for $9.82 on average, from $4.06 to $19.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.82 that is $982 to $2K a year per listing.

Average price
$9.82under the $15 to $100 sweet spot
Price range
$4.06–$19.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$982–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #156 within Bottle-Feeding. It carries 3,351 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#156in Bottle-Feeding
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,351per listing
Listings tracked
29

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bottle Nipple Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

46

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

51%

Top 20: 91%

Open market

34%

  • Brand 122%
  • Brand 218%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Bottle Nipple Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Bottle Nipple Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bottle nipple brush20K/yr
  • nipple brush14K/yr
  • nipple brushes for baby bottles12K/yr
  • baby bottle nipple brush12K/yr
  • nipple cleaner for baby bottles5K/yr
  • baby nipple brush4K/yr
  • nipple bottle brush3K/yr
  • small baby bottle brush3K/yr
  • nipple cleaning brush4K/yr
  • bottle nipple cleaner4K/yr

Reviews and returns

What reviews say buyers love and hate about Bottle Nipple Brush

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Cleaning”
20%of negative reviews mention “Ease Of Cleaning”
1.3%of orders come back
“useless for actual cleaning”
A buyer, on “Ease Of Cleaning”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bottle Nipple Brush questions

Answered from the same tracked data.