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Bottle Brush with Stand

Fail

The top 5 brands take 99% of clicks, so Bottle Brush with Stand is a Fail.

Flapen Score
41
41 / 100
Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 44
Market size
$306K/yr226K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
68%top-5 click share · 6 brands · 59 sellers

Flapen Score

Bottle Brush with Stand against its category

The dotted line is the Baby Products average. Past it, Bottle Brush with Stand is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bottle Brush with Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Bottle Brush with Stand 226K times last year and spent an estimated $306K. The top 5 brands take 99% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $306K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
12.3%
Market size, estimated
$306Ka year
Peak month
January2.0× the quietest month
Top search term
oxo bottle brush158K searches a year

02 · Price

A sale here is worth $11.02.

Listings sell for $11.02 on average, from $4.45 to $16.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $11.02 that is $22K to $28K a year per listing.

Average price
$11.02under the $15 to $100 sweet spot
Price range
$4.45–$16.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$22K–$28K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #64 within Bottle-Feeding. It carries 5,717 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
1.4%
Average rank
#64in Bottle-Feeding
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
5,717per listing
Listings tracked
16

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Bottle Brush with Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

59

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 231%
  • Brand 310%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Bottle Brush with Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Bottle Brush with Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oxo bottle brush158K/yr
  • oxo tot bottle brush24K/yr
  • bottle brush oxo17K/yr
  • oxo baby bottle brush7K/yr
  • oxo good grips bottle brush4K/yr
  • oxo bottle brush with stand3K/yr
  • oxo water bottle brush3K/yr
  • oxo tot bottle brush with stand3K/yr
  • xoxo bottle brush3K/yr
  • oxo bottle brush set4K/yr

Reviews and returns

What reviews say buyers love and hate about Bottle Brush with Stand

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Ease Of Cleaning”
0.6%of orders come back
“Can't clean much with this”
A buyer, on “Ease Of Cleaning”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bottle Brush with Stand questions

Answered from the same tracked data.