Bottle Brush
MaybeShoppers spend an estimated $15.4M a year here. But demand is soft, at -8.3% this quarter, so Bottle Brush is a Maybe.
- Flapen Score
- 63 / 100Top 2% of 2,472 Baby Products niches · +19 vs the category median of 4463
- Market size
- $15.4M/yr8.2M searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 43%top-5 click share · 24 brands · 67 sellers
Flapen Score
Bottle Brush against its category
The dotted line is the Baby Products average. Past it, Bottle Brush is stronger. Inside it, weaker.
Market
The Bottle Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Bottle Brush 8.2M times last year and spent an estimated $15.4M. The top 5 brands take 57% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.4M a year.
- Searches, last 12 months
- 8.2M
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 11.5%
- Market size, estimated
- $15.4Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- bottle brush3.5M searches a year
02 · Price
A sale here is worth $16.21.
Listings sell for $16.21 on average, from $4.45 to $268.76. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 20,000 to 25,000 of them. At $16.21 that is $324K to $405K a year per listing.
- Average price
- $16.21inside the $15 to $100 sweet spot
- Price range
- $4.45–$268.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $324K–$405K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #30 within Bottle-Feeding. It carries 9,026 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #30in Bottle-Feeding
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 9,026per listing
- Listings tracked
- 41
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Bottle Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Holikme Bottle Brush Tube Cleaning Lab Set with Long Handle Cup Cleaner for Washing Narrow Neck Beer Wine Decanter Pipes Lids Sinks Cap Covers White
- Price
- $8.75
- Rating
- 4.6/5
- Reviews
- 36,564
- Age
- 6y ago
Munchkin Sponge Bottle Brush Grey/Sage 2 Count (Pack of 1)
- Price
- $6.87
- Rating
- 4.7/5
- Reviews
- 52,389
- Age
- 6y ago
Scotch-Brite Glass and Water Bottle Brush Long-Lasting Safe on Glassware Shaker Bottles Food Processors & More Non-Slip Handle Durable Reusable Clean in Top Rack of Your Dishwasher
- Price
- $4.45
- Rating
- 4.6/5
- Reviews
- 11,952
- Age
- 13y ago
Amazon Brand - Mama Bear Baby Bottle Brush with Nipple Cleaner and Suction Cup Stand White (Pack of 3)
- Price
- $7.65
- Rating
- 4.5/5
- Reviews
- 8,478
- Age
- 7y ago
Holikme 6 Pack Bottle Brush Set 14 Long Handle Stainless Steel Bottle Cleaner Brush 3 Straw Brushes Bottle Cleaning Brush for Water Bottle Baby Bottle Straws Black
- Price
- $8.79
- Rating
- 4.7/5
- Reviews
- 8,386
- Age
- 3y ago
Trending
estimated 90-day click momentum![[4 Pack] Bottle Brush 15 Inches Stainless Steel Long Handle Baby Bottle Scrub Cleaning Brushes with Straw & Lid Brushes for Sports Water Bottle Cups Coffee Mugs Glasswares](https://m.media-amazon.com/images/I/31eQoDFsdTL.jpg)
[4 Pack] Bottle Brush 15 Inches Stainless Steel Long Handle Baby Bottle Scrub Cleaning Brushes with Straw & Lid Brushes for Sports Water Bottle Cups Coffee Mugs Glasswares
- Price
- $8.06
- Rating
- 4.7/5
- Reviews
- 647
- Age
- 7mo ago
Munchkin Sponge Bottle Brush Grey/Sage 2 Count (Pack of 1)
- Price
- $6.87
- Rating
- 4.7/5
- Reviews
- 52,389
- Age
- 6y ago
OXO Tot Bottle Brush with Stand Baby Bottle Brush - Dusk
- Price
- $10.59
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 10mo ago
Owala 2-in-1 Water Bottle Brush Cleaner and Water Bottle Straw Cleaner Brush Water Bottle Brush with Removable Head and Twist n Hide Straw Brush Smokey Blue
- Price
- $13.05
- Rating
- 4.8/5
- Reviews
- 3,497
- Age
- 5y ago
MOSOLAN 2-in-1 Water Bottle Brush and Straw Cleaner Brush Long Handle Water Bottle Scrubbing Brush for Water Bottles Glasswares Mugs Flasks Tumblers and Kitchen Sink Black 1 Pack
- Price
- $12.08
- Rating
- 4.8/5
- Reviews
- 3,496
- Age
- 5y ago
Newest
by launch date[4 Pack] Bottle Brush 15 Inches Stainless Steel Long Handle Baby Bottle Scrub Cleaning Brushes with Straw & Lid Brushes for Sports Water Bottle Cups Coffee Mugs Glasswares
- Price
- $8.06
- Rating
- 4.7/5
- Reviews
- 647
- Age
- 7mo ago
OXO Tot Bottle Brush with Stand Baby Bottle Brush - Dusk
- Price
- $10.59
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 10mo ago
12.2 inch Bottle Brush Set of ThreeWashable Coffee Cups Water Bottles Baby Bottles Straws to-go Cups Long-Handled 3-in-1 Stainless Steel Bottle Brushes. (Blue)
- Price
- $5.99
- Rating
- 4.2/5
- Reviews
- 1,253
- Age
- 1y ago
Momcozy Bottle Brush Kit with Push-Press Foam Design - Newborn Essentials Gift Portable Cleaning Tool for Home & Travel Baby Bottle Cleaner Brush for Breast Pumps & Nipples Green
- Price
- $19.15
- Rating
- 4.3/5
- Reviews
- 3,305
- Age
- 1y ago
Momcozy Bottle Brush Kit with Push-Press Foam Design - Newborn Essentials Gift Portable Cleaning Tool for Home & Travel Baby Bottle Cleaner Brush for Breast Pumps & Nipples Pink
- Price
- $19.26
- Rating
- 4.3/5
- Reviews
- 3,305
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
67
Est. top-5 brand share
57%
Top 20: 97%
Est. top-5 click share
43%
Top 20: 80%
Open market
37%
- Holikme21%
- Munchkin13%
- Momcozy9%
- Scotch-Brite8%
- Mama Bear7%
- Dr. Brown's6%
Demand
Bottle Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Bottle Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bottle brush3.5M/yr
- baby bottle brush937K/yr
- bottle cleaner547K/yr
- water bottle cleaner391K/yr
- bottle brush cleaner428K/yr
- water bottle brush309K/yr
- bottle cleaner brush252K/yr
- bottle brush set208K/yr
- baby bottle cleaner217K/yr
- water bottle cleaner brush209K/yr
Reviews and returns
What reviews say buyers love and hate about Bottle Brush
We read the reviews and the return reasons for every product selling here.
“Doesn't clean well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bottle Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data