Boppy Pillow Covers

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $319K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

1.7%

Market size, estimated

$319Ka year

Peak month

July1.6× the quietest month

Top search term

boppy pillow covers493K searches a year

Listings sell for $14.17 on average, from $8.29 to $19.94. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $14.17 that is $11K to $14K a year per listing.

Average price

$14.17under the $15 to $100 sweet spot

Price range

$8.29–$19.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$14K

Returns

2.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #21 within Pillows & Pillow Covers. It carries 528 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#21in Pillows & Pillow Covers

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

528per listing

Listings tracked

31

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months