Boppy Pillow

Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months

6.8M

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

1.4%

Market size, estimated

$3.3Ma year

Peak month

March1.6× the quietest month

Top search term

nursing pillow1.8M searches a year

Listings sell for $35.22 on average, from $19.75 to $64.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $35.22 that is $106K to $141K a year per listing.

Average price

$35.22inside the $15 to $100 sweet spot

Price range

$19.75–$64.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$106K–$141K

Returns

5.7%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #15 within Pillows & Pillow Covers. It carries 1,578 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#15in Pillows & Pillow Covers

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,578per listing

Listings tracked

38

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months