Boppy Lounger

Shoppers searched for this 6.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

6.3M

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

1.3%

Market size, estimated

$2.8Ma year

Peak month

January2.2× the quietest month

Top search term

nursing pillow1.8M searches a year

Listings sell for $34.13 on average, from $19.75 to $64.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $34.13 that is $85K to $102K a year per listing.

Average price

$34.13inside the $15 to $100 sweet spot

Price range

$19.75–$64.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$85K–$102K

Returns

5.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #15 within Pillows & Pillow Covers. It carries 884 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

97%

Out of stock, average day

1.1%

Average rank

#15in Pillows & Pillow Covers

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

884per listing

Listings tracked

36

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months