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Boon Trove

Fail

The top 5 brands take 92% of clicks, so Boon Trove is a Fail.

Flapen Score
47
47 / 100
Top 37% of 2,472 Baby Products niches · +3 vs the category median of 44
Market size
$1.4M/yr1.3M searches / yr
90-day growth
+0.4%search demand this quarter
Competition
72%top-5 click share · 9 brands · 31 sellers

Flapen Score

Boon Trove against its category

The dotted line is the Baby Products average. Past it, Boon Trove is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boon Trove market on Amazon at a glance

Shoppers on Amazon United States searched for Boon Trove 1.3M times last year and spent an estimated $1.4M. The top 5 brands take 92% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
6.6%
Market size, estimated
$1.4Ma year
Peak month
August1.4× the quietest month
Top search term
boon trove milk collector175K searches a year

02 · Price

A sale here is worth $17.02.

Listings sell for $17.02 on average, from $8.00 to $23.97. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $17.02 that is $68K to $85K a year per listing.

Average price
$17.02inside the $15 to $100 sweet spot
Price range
$8.00–$23.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$68K–$85K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #41 within Breastfeeding. It carries 9,402 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
1.0%
Average rank
#41in Breastfeeding
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
9,402per listing
Listings tracked
15

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Boon Trove products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

31

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

6%

  • Brand 148%
  • Brand 220%
  • Brand 313%
  • Brand 48%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Boon Trove search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Boon Trove search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boon trove milk collector175K/yr
  • milk collectors for breastfeeding190K/yr
  • breast milk collector123K/yr
  • milk collector69K/yr
  • milk collection cups95K/yr
  • boon trove82K/yr
  • boone trove milk collector63K/yr
  • milk catcher for breastfeeding81K/yr
  • elvie catch milk collector72K/yr
  • milk catcher31K/yr

Reviews and returns

What reviews say buyers love and hate about Boon Trove

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Breastfeeding Friendly”
20%of negative reviews mention “Leak-Proof”
3.7%of orders come back
“leaks around the edges”
A buyer, on “Leak-Proof”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Boon Trove questions

Answered from the same tracked data.