bluey wall decals
Worth a lookShows low returns (1.0%), but soft demand (-32.4% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$4.01–$35.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.61avg listing price — sweet spot $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,758.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 105K searches
Growth
Bad-32.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bluey wall decals is a $77K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
bluey wall decals market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $54K–$68K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #3,441
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 79%
- Out of stock
- 11.0%
- Avg brand age
- 36 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
65
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
40%
Top 20: 76%
Open market
33%
- Trends International25%
- Horizon Group USA11%
- Cute Decals10%
- AOWDIAO9%
- RoomMates6%
- Idea Nuova6%
Demand
Weekly Amazon search volume, last 44 weeks — -32.4% search growth over the last 90 days.Top bluey wall decals search terms
- bluey wall decals50K/yr
- bluey wall stickers17K/yr
- bluey decals10K/yr
- bluey window clings7K/yr
- bluey decal7K/yr
- bluey decals for wall7K/yr
- bluey wall decal4K/yr
- bluey stickers for wall3K/yr
Top bluey wall decals products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Custom Name Blue Wall Decals - Personalized Name Wall Sticker Peel and Stick - Cartoon Letters Bedroom Decor - Room Decor for Boys & Girls Kids Personalized Dogs Letters Sticker (Wide 10)
Cute Decals$24.064.5★18 rev
Bluey - Friends Decal 4 Page Pad - 4 x 8
Trends International$7.264.9★14 rev
AOWDIAO Cloud Wall Decals - 40 Peel and Stick Clouds Stickers - Assorted Shapes and Sizes for Nursery Bedroom Classroom Decor
AOWDIAO$6.854.7★2,190 rev
Bluey Decal Variety Pack (100-Pack) Decal Variety Pack
Trends International$9.624.8★43 rev
Bluey Repositionable Sticker Pad Over 165 Removable Stickers & 5 Play Scenes Jumbo Sticker Pad Bluey Toys for Kids Ages 3 & Up
Horizon Group USA$8.714.7★697 rev
Newest
by launch dateBluey - Friends Decal 4 Page Pad - 4 x 8
Trends International$7.2614 rev
Bluey Decal Variety Pack (100-Pack) Decal Variety Pack
Trends International$9.6243 rev
Jay Franco Window Curtains for Kids Bedroom 4-Piece Drape Set with 2 Tiebacks Grey - Bluey 42 W x 84 L (Pack of 2)
Jay Franco$20.71900 rev
NaZaUK Blue Lnspired Canvas Wall Art Poster for Kids Room Blue Nursery Decor for Baby Boy or Girl Hanging Banner for Bedroom Playroom Reading Nook or Home School 12x16 Inch
NaZaUK$12.9231 rev
Bluey Repositionable Sticker Pad Over 165 Removable Stickers & 5 Play Scenes Jumbo Sticker Pad Bluey Toys for Kids Ages 3 & Up
Horizon Group USA$8.71697 rev
Trending
90-day click momentum
Bluey Keepy Uppy White Peel and Stick Wallpaper RMK12801PLW
RoomMates$35.243.6★
Bluey - Friends Decal 4 Page Pad - 4 x 8
Trends International$7.264.9★
Bluey Repositionable Sticker Pad Over 165 Removable Stickers & 5 Play Scenes Jumbo Sticker Pad Bluey Toys for Kids Ages 3 & Up
Horizon Group USA$8.714.7★
Nice Parking Spot Rita Decal Nice Parking Spot Sticker Funny Car Vinyl Sticker for Windows Cars Trucks SUVs & Bumpers
HENREY HUB$8.043.6★
Jay Franco Window Curtains for Kids Bedroom 4-Piece Drape Set with 2 Tiebacks Grey - Bluey 42 W x 84 L (Pack of 2)
Jay Franco$20.714.8★
What buyers say about bluey wall decals
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality board”
“vibrant colors”
“Stick great”
“Good for the money”
“Hours of entertainment”
“Great gift”
“Easy to use”
“Fit great, look great, inexpensive, and my son loves them”
“They are very durable”
“As Expected”
What buyers complain about
“Needs better adhesive”
“not bright”
“Extremely low quality”
“The size is bigger than most”
“Broke right away”
“Stickers are not reusable”
“Not as advertised”
“Doesnt Work”
“cant use them”
“Poor print/ink quality”
Top return reasons
Common questions
- Is bluey wall decals profitable to sell on Amazon United States?
- The niche generates $77K/yr across 47 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the bluey wall decals niche?
- 23 brands and 65 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in bluey wall decals?
- Top complaints mined from reviews: Adhesion/Stickiness, Brightness/Shine/Glow, Quality-Overall. The return rate is 1.0%.
- What does it cost to enter the bluey wall decals niche?
- Listings span $4.01–$35.24; the average listing price is $13.61 (sweet spot $15–$100). The average incumbent carries 1,759 reviews — the moat a new listing must climb.