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Bluey Sheets

Fail

The top 5 brands take 100% of clicks, so Bluey Sheets is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$438K/yr556K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
41%top-5 click share · 5 brands · 9 sellers

Flapen Score

Bluey Sheets against its category

The dotted line is the Baby Products average. Past it, Bluey Sheets is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Sheets 556K times last year and spent an estimated $438K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $438K a year.

Searches, last 12 months
556K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
1.6%
Market size, estimated
$438Ka year
Peak month
December4.1× the quietest month
Top search term
bluey twin bedding set73K searches a year

02 · Price

A sale here is worth $48.34.

Listings sell for $48.34 on average, from $15.12 to $94.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $48.34 that is $12K to $24K a year per listing.

Average price
$48.34inside the $15 to $100 sweet spot
Price range
$15.12–$94.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$12K–$24K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #42 within Bedding. It carries 7,874 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
7.7%
Average rank
#42in Bedding
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
7,874per listing
Listings tracked
31

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bluey Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

0%

  • Brand 165%
  • Brand 222%
  • Brand 38%
  • Brand 43%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Bluey Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Bluey Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey twin bedding set73K/yr
  • bluey bedding87K/yr
  • bluey toddler bedding set77K/yr
  • bluey bed set40K/yr
  • bluey comforter set twin37K/yr
  • bluey comforter29K/yr
  • bluey sheets27K/yr
  • bluey crib sheets28K/yr
  • bluey sheets twin24K/yr
  • bluey twin sheets16K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Sheets

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
2.2%of orders come back
“wrong size”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bluey Sheets questions

Answered from the same tracked data.