Is bluey room decor profitable to sell on Amazon United States?

The niche generates $301K/yr across 56 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (49/100).

How competitive is the bluey room decor niche?

22 brands and 57 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in bluey room decor?

Top complaints mined from reviews: Brightness/Shine/Glow, Size-Overall, Quality-Overall. The return rate is 1.4%.

When does demand for bluey room decor peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the bluey room decor niche?

Listings span $6.87–$94.17; the average listing price is $24.67 (sweet spot $15–$100). The average incumbent carries 3,640 reviews — the moat a new listing must climb.

bluey room decor

Skip it

Soft demand (-29.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$24.67

avg listing price — sweet spot $15–$100

Price range

Great$6.87–$94.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Market size

Good$301K

$301K/yr · 713K searches

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,639.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-29.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bluey room decor is a $301K/yr Amazon United States market (713K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

bluey room decor market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $247K–$308K; units × avg price
Conversion rate: 1.7%
Avg BSR: #2,957
Page quality: 0%
Prime: 98%
Sponsored: 73%
Out of stock: 8.3%
Avg brand age: 31 months
Avg seller age: 139 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

82%

Top 20: 99%

Top-5 click share

31%

Top 20: 68%

Open market

16%

Idea Nuova38%
Delta Children19%
Jay Franco13%
Trends International10%
Northwest3%
NaZaUK2%
Open — no brand owns it (16 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top bluey room decor search terms

bluey room decor161K/yr -37.0%0.4% conv.
bluey bedroom decor122K/yr -23.5%0.4% conv.
bluey wall decor60K/yr -26.2%0.7% conv.
bluey room decor for girls61K/yr -35.4%0.4% conv.
bluey poster41K/yr -18.6%1.7% conv.
bluey wall decals49K/yr -38.3%0.4% conv.
bluey room decor for boys38K/yr -34.8%0.5% conv.
bluey bedroom30K/yr -27.9%0.3% conv.
bluey bedroom decor for girls18K/yr -1.6%0.7% conv.
bluey wall stickers17K/yr -29.1%0.3% conv.

All search terms

Top bluey room decor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Delta Children - Bluey Design & Store 6 Bin Toy Storage Organizer - Greenguard Gold Certified Blue

Delta Children$36.644.6★1,124 rev

Bluey Table Lamp for Kids Stick Lamp with Printed Shade & Pull Chain Bedroom or Nursery Nightstand Lighting Official Bluey Merchandise

Idea Nuova$29.674.6★16,374 rev

Bluey & Bingo Wall Art Set 8x8 Framed Kids Room Decor 2-Piece Colorful Nursery Prints Cartoon Character Artwork for Playroom or Bedroom

Idea Nuova$25.014.5★15 rev

Bluey Pop-Up Hamper with Carry Handles 21 x 13.5 Bluey and Bingo Design Lightweight & Collapsible Laundry Basket for Kids Bedroom Bathroom or Playroom

Idea Nuova$12.754.3★15,280 rev

Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving

Idea Nuova$15.064.4★36 rev

Newest

by launch date

Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving

Idea Nuova$15.0636 rev

7mo ago

Bluey (2018) - Bluey and Bingo Dance Mode Wall Poster 34L x 22.4W Unframed Version

Trends International$10.018 rev

7mo ago

Bluey & Bingo Wall Art Set 8x8 Framed Kids Room Decor 2-Piece Colorful Nursery Prints Cartoon Character Artwork for Playroom or Bedroom

Idea Nuova$25.0115 rev

8mo ago

Bluey 5 Piece Wall Art Set Kids Room Dcor with Iconic Graphics Ready to Hang Canvas Panels Decorative Accent for Playroom Bedroom or Nursery

Idea Nuova$34.6512 rev

10mo ago

Bluey & Bingo LED Dual Wall Art Kids Room Dcor Official Bluey Cartoon Print Colorful Framed Artwork for Playroom Nursery or Bedroom 9.5x11.5

Idea Nuova$15.0227 rev

10mo ago

What buyers say about bluey room decor

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“the colors were beautiful”

Quality-Overall14%

“Good Quality”

Size-Overall8%

“Perfect size. not too tall”

Advertised Vs Actual Product6%

“accurate to the description”

Value For Money5%

“Good for the money”

Strength5%

“Very sturdy”

Soft Feel5%

“the plush part is soft”

Durability4%

“Very durable”

Gifting Purpose3%

“Great gift”

Brightness/Shine/Glow3%

“It's pretty bright”

What buyers complain about

Brightness/Shine/Glow21%

“not bright”

Size-Overall10%

“The table is bigger than I thought”

Quality-Overall8%

“Poor quality control”

Durability7%

“not durable at all”

Value For Money6%

“Definitely not worth the price”

Functionality-Overall5%

“dont work”

Battery Life5%

“Battery dies quickly”

Adhesion/Stickiness5%

“Doesn't stick well”

Strength3%

“Not strong enough”

Strap/String Quality2%

“Cheaply made straps”

Top return reasons

Size-Overall40%

Defective Material/Parts10%

Brightness/Shine/Glow7%

Advertised Vs Actual Product4%

Adhesion/Stickiness4%

Value For Money4%

Material Quality3%

Functionality-Overall3%

Quality-Overall2%

Color2%

Common questions

Is bluey room decor profitable to sell on Amazon United States?: The niche generates $301K/yr across 56 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (49/100).
How competitive is the bluey room decor niche?: 22 brands and 57 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in bluey room decor?: Top complaints mined from reviews: Brightness/Shine/Glow, Size-Overall, Quality-Overall. The return rate is 1.4%.
When does demand for bluey room decor peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the bluey room decor niche?: Listings span $6.87–$94.17; the average listing price is $24.67 (sweet spot $15–$100). The average incumbent carries 3,640 reviews — the moat a new listing must climb.