Is bluey notebook profitable to sell on Amazon United States?

The niche generates $88K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.1%. Flapen's verdict: Skip it (43/100).

How competitive is the bluey notebook niche?

10 brands and 34 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in bluey notebook?

Top complaints mined from reviews: Battery Life, Durability, Size-Overall. The return rate is 1.0%.

When does demand for bluey notebook peak?

Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the bluey notebook niche?

Listings span $8.21–$35.95; the average listing price is $21.60 (sweet spot $15–$100). The average incumbent carries 1,875 reviews — the moat a new listing must climb.

bluey notebook

Skip it

Soft demand (-27.1% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.60

avg listing price — sweet spot $15–$100

Price range

Great$8.21–$35.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,875.28

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad90%

top-5 brand share — brand-locked demand

Market size

Bad$88K

$88K/yr · 146K searches

Growth

Bad-27.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bluey notebook is a $88K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

bluey notebook market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $65K–$86K; units × avg price
Conversion rate: 2.8%
Avg BSR: #829
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 1.9%
Avg brand age: 34 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Idea Nuova42%
Horizon Group USA18%
Bluey18%
Pillow Pets7%
Character World5%
Paladone4%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top bluey notebook search terms

bluey night light72K/yr -27.7%2.3% conv.
bluey lamp30K/yr -18.3%1.8% conv.
bluey light17K/yr -30.1%2.0% conv.
bluey nightlight9K/yr -33.1%2.8% conv.
bluey projector7K/yr -16.2%1.8% conv.
bluey lamp for kids bedroom7K/yr -38.1%3.4% conv.
bluey projector night light4K/yr -52.8%1.1% conv.

All search terms

Top bluey notebook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving

Idea Nuova$15.074.4★35 rev

Horizon Group USA Bluey Decorate Your Own Light Up Projector Night Light for Kids with Stickers Toys Toddler Activities Crafts

Horizon Group USA$13.613.8★107 rev

Bluey Goglow Pal Light Up Nightlight 2-in-1 Interactive Snuggly Toddler Light Soothing Night Light for Kids of Ages 2+

Bluey$15.104.5★925 rev

Bluey Table Lamp for Kids Stick Lamp with Printed Shade & Pull Chain Bedroom or Nursery Nightstand Lighting Official Bluey Merchandise

Idea Nuova$29.674.6★16,393 rev

Pillow Pets 16 inch Bluey Sleep Time Light Stuffed Animal Plush Toy Gifts for Kids

Pillow Pets$35.954.8★748 rev

Newest

by launch date

Bluey Kids Touch Night Light Lamp Rechargeable Battery Operated Bedroom Table Lamp with Touch On/Off Portable LED Desk Light with Charging Cord for Nursery & Childrens Room

Idea Nuova$26.544 rev

5mo ago

Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving

Idea Nuova$15.0735 rev

7mo ago

Bluey Draw N Create Projector Toy Includes Slides to Trace & Color Scenes with Crayons Batteries Required

Horizon Group USA$20.61107 rev

7mo ago

Paladone Bluey Icon Light Officially Licensed Mini LED Lamp Kids TV Character Merchandise for Bedrooms & Homes Battery Powered Collectible

Bluey$33.168 rev

11mo ago

Paladone Bluey Night Light Stick-On LED Wall Lamp with Auto Sensor and Adjustable Brightness Battery Powered for Kids Bedrooms Officially Licensed Merchandise

Paladone$32.26102 rev

1y ago

What buyers say about bluey notebook

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“vibrant colors”

Brightness/Shine/Glow23%

“Great light”

Value For Money6%

“Worth it”

Quality-Overall6%

“Good quality and sun protection for my 5 year old autistic daughters sensitive eyes”

Gifting Purpose5%

“Was a gift”

Advertised Vs Actual Product4%

“They work exactly as advertised”

Night Vision4%

“Great night light”

Ease Of Use3%

“are very easy to use”

Efficiency3%

“Works great”

Durability2%

“it seems durable”

What buyers complain about

Battery Life13%

“Battery dies quickly”

Durability9%

“Blew out”

Size-Overall8%

“The size did not met my expectations”

Brightness/Shine/Glow8%

“the light is a bit too bright”

Quality-Overall6%

“cheap product”

Functionality-Overall5%

“We cant use it as a nightlight”

Value For Money5%

“Price is a little high for how small it is”

Color4%

“stop on a color”

Advertised Vs Actual Product4%

“Misleading photos,”

Battery Inclusion4%

“was disappointed that the batteries where not included”

Top return reasons

Brightness/Shine/Glow23%

Size-Overall18%

Defective Material/Parts11%

Functionality-Overall10%

Bulb Flicker/Dimming/Color6%

Battery Inclusion5%

Advertised Vs Actual Product5%

Value For Money4%

Quality-Overall2%

Color2%

Common questions

Is bluey notebook profitable to sell on Amazon United States?: The niche generates $88K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.1%. Flapen's verdict: Skip it (43/100).
How competitive is the bluey notebook niche?: 10 brands and 34 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in bluey notebook?: Top complaints mined from reviews: Battery Life, Durability, Size-Overall. The return rate is 1.0%.
When does demand for bluey notebook peak?: Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the bluey notebook niche?: Listings span $8.21–$35.95; the average listing price is $21.60 (sweet spot $15–$100). The average incumbent carries 1,875 reviews — the moat a new listing must climb.