Bluey Notebook

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

146K

Growth, 90 days vs prior 90

-27.1%

Conversion, latest week

2.8%

Market size, estimated

$88Ka year

Peak month

December4.5× the quietest month

Top search term

bluey night light72K searches a year

Listings sell for $21.60 on average, from $8.21 to $35.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.60 that is $2K to $5K a year per listing.

Average price

$21.60inside the $15 to $100 sweet spot

Price range

$8.21–$35.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.0%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #829 within Décor. It carries 1,875 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#829in Décor

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,875per listing

Listings tracked

18

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months