Bluey Notebook
soft demand (-27.1% this quarter) — Bluey Notebook doesn't clear our bar today.
Flapen Score
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Is Bluey Notebook profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bluey Notebook is a $88K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Bluey Notebook: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.1% over the last 90 days and 2.8% of searches end in a purchase.
$88K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Bluey Notebook products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving
- Price
- $15.07
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 7mo ago
Horizon Group USA Bluey Decorate Your Own Light Up Projector Night Light for Kids with Stickers Toys Toddler Activities Crafts
- Price
- $13.61
- Rating
- 3.8/5
- Reviews
- 107
- Age
- 1y ago
Bluey Goglow Pal Light Up Nightlight 2-in-1 Interactive Snuggly Toddler Light Soothing Night Light for Kids of Ages 2+
- Price
- $15.10
- Rating
- 4.5/5
- Reviews
- 925
- Age
- 4y ago
Bluey Table Lamp for Kids Stick Lamp with Printed Shade & Pull Chain Bedroom or Nursery Nightstand Lighting Official Bluey Merchandise
- Price
- $29.67
- Rating
- 4.6/5
- Reviews
- 16,393
- Age
- 2y ago
Pillow Pets 16 inch Bluey Sleep Time Light Stuffed Animal Plush Toy Gifts for Kids
- Price
- $35.95
- Rating
- 4.8/5
- Reviews
- 748
- Age
- 2y ago
Trending
90-day click momentum
Bluey Kids Touch Night Light Lamp Rechargeable Battery Operated Bedroom Table Lamp with Touch On/Off Portable LED Desk Light with Charging Cord for Nursery & Childrens Room
- Price
- $26.54
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago
Bluey Draw N Create Projector Toy Includes Slides to Trace & Color Scenes with Crayons Batteries Required
- Price
- $20.61
- Rating
- 3.8/5
- Reviews
- 107
- Age
- 7mo ago
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 2,392
- Age
- 3y ago
ARKAID Bluey Toddler Sunglasses - Comfortable UV-Protective Sunglasses for Toddlers with Soft Carrying Case - Official Bluey Accessory & Gift
- Price
- $19.46
- Rating
- 4.8/5
- Reviews
- 489
- Age
- 2y ago
Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving
- Price
- $15.07
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 7mo ago
Newest
by launch dateBluey Kids Touch Night Light Lamp Rechargeable Battery Operated Bedroom Table Lamp with Touch On/Off Portable LED Desk Light with Charging Cord for Nursery & Childrens Room
- Price
- $26.54
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago
Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving
- Price
- $15.07
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 7mo ago
Bluey Draw N Create Projector Toy Includes Slides to Trace & Color Scenes with Crayons Batteries Required
- Price
- $20.61
- Rating
- 3.8/5
- Reviews
- 107
- Age
- 7mo ago
Paladone Bluey Icon Light Officially Licensed Mini LED Lamp Kids TV Character Merchandise for Bedrooms & Homes Battery Powered Collectible
- Price
- $33.16
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 11mo ago
Paladone Bluey Night Light Stick-On LED Wall Lamp with Auto Sensor and Adjustable Brightness Battery Powered for Kids Bedrooms Officially Licensed Merchandise
- Price
- $32.26
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
34
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
6%
- Idea Nuova42%
- Horizon Group USA18%
- Bluey18%
- Pillow Pets7%
- Character World5%
- Paladone4%
- Open — no brand owns it (4 brands, 6%)
Bluey Notebook demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Top Bluey Notebook search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bluey night light72K/yr
- bluey lamp30K/yr
- bluey light17K/yr
- bluey nightlight9K/yr
- bluey projector7K/yr
- bluey lamp for kids bedroom7K/yr
- bluey projector night light4K/yr
What reviews say buyers love and hate about Bluey Notebook
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“vibrant colors”
“Great light”
“Worth it”
“Good quality and sun protection for my 5 year old autistic daughters sensitive eyes”
“Was a gift”
What buyers complain about
66% of reviews“Battery dies quickly”
“Blew out”
“The size did not met my expectations”
“the light is a bit too bright”
“cheap product”
Bluey Notebook return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bluey Notebook questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
