Is bluey nap mat profitable to sell on Amazon United States?

The niche generates $17K/yr across 14 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (33/100).

How competitive is the bluey nap mat niche?

8 brands and 15 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in bluey nap mat?

Top complaints mined from reviews: Durability, Washability, Cushion. The return rate is 3.2%.

When does demand for bluey nap mat peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the bluey nap mat niche?

Listings span $21.12–$43.51; the average listing price is $32.91 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.

bluey nap mat

Skip it

A small market ($17K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$32.91

avg listing price — sweet spot $15–$100

Price range

Incredible$21.12–$43.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good733.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad$17K

$17K/yr · 36K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, bluey nap mat is a $17K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

bluey nap mat market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $33K–$41K; units × avg price
Conversion rate: 1.4%
Avg BSR: #262
Page quality: 0%
Prime: 93%
Sponsored: 71%
Out of stock: 5.1%
Avg brand age: 33 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Northwest36%
Bluey26%
Jay Franco24%
AI ACCESSORY INNOVATIONS9%
ROLLEE POLLEE2%
Fast Forward1%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top bluey nap mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NORTHWEST Bluey Silk Touch Sherpa Slumber Bag - Bluey Sleeping Bag with Zipper for Boys and Girls - Great Sleepover Set - 27 x 56 inches

Northwest$38.274.6★160 rev

Bluey Kids Nap-Mat Set Includes Pillow and Plush Blanket Great for Boys or Girls Napping During Daycare or Preschool - Fits Young Children Aged 3-5

Bluey$27.864.7★448 rev

Bluey B for Balloon Silk Touch Sherpa Slumber Bag with Attached Pillow Cozy Portable Sleepover Set Character Sleeping Bag for Travel 27 x 56 Inches

Northwest$43.514.6★160 rev

Jay Franco Kids Nap Mat with Embedded Pillow & Blanket Soft 46x20 Microfiber Sleeping Bag with Name Tag & Handle for School Travel Sleepover Blue - Bluey

Jay Franco$34.694.7★1,863 rev

Bluey Duffle Bag 16 Travel Sleepover Bag for Girls & Boys Kids Weekender Bag Blue

AI ACCESSORY INNOVATIONS$33.884.7★438 rev

Newest

by launch date

NoJo Bluey Best Day Ever Toddler Nap Mat Includes Super Soft Attached Pillow and Blanket Pink & Aqua

NoJo$29.810 rev

1mo ago

Bluey Slumber Bag Set for Kids - Bundle with 27x56 Inches Sleeping Bag Plus Stickers More | Bluey and Bingo Warm Slumber Bag

Bluey$34.491 rev

4mo ago

Bluey Clogs for Boys & Girls - Officially Licensed Water Shoes - Quick-Dry Kids Beach Pool Shoes - Easy Slip on Toddler Shoes - Size 7/8 Pink

Bluey$24.0635 rev

6mo ago

Bluey B for Balloon Silk Touch Sherpa Slumber Bag with Attached Pillow Cozy Portable Sleepover Set Character Sleeping Bag for Travel 27 x 56 Inches

Northwest$43.51160 rev

8mo ago

Bluey Duffle Bag for Girls | 16 Lightweight Pink Travel Bag with Bluey | Overnight Weekender Bag with Shoulder Strap | Bluey Gifts for Girls | Ages 3+

Fast Forward$35.13350 rev

11mo ago

What buyers say about bluey nap mat

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel14%

“The blanket is soft”

Quality-Overall13%

“Great Quality”

Comfort-Overall11%

“So comfy”

Ease Of Use9%

“Easy to use”

Fun/Entertainment Experience6%

“Kid loves it”

Durability6%

“The upper fabric is durable enough to handle scurrying across pool decks and sandy beaches, while the sole is made of a solid material that provides plenty of traction on slippery surfaces”

Portability5%

“My 4 year old loves this for travel”

Value For Money5%

“Great price”

Color4%

“The colors are vibrant, and the graphics are a very cute and accurate representation of Bluey and Bingo”

Gifting Purpose3%

“What a great gift for a child”

What buyers complain about

Durability28%

“Doesnt seem to be well made-tore before first use”

Washability14%

“It gets caught on other things in the wash”

Cushion7%

“The pillow has no cushion in it”

Size-Overall7%

“The length is shorter than listed”

Velcro Quality7%

“The only thing I don't like is the Velcro”

Thickness7%

“Its ok. Changes after wash becomes thin”

Quality-Overall4%

“The quality is far below what I expected”

Stitch/Finish/Polish4%

“the stitching started coming loose”

Upholstery/Fabric Quality4%

“the fabric already looks worn out”

Value For Money3%

“Not worth the price”

Top return reasons

Size-Overall48%

Thin10%

Material Quality6%

Feet Fit6%

Advertised Vs Actual Product5%