Bluey Nap Mat
a small market ($17K/yr) — Bluey Nap Mat doesn't clear our bar today.
Flapen Score
Ranks 2,110 of 2,472 Baby Products niches · −11 vs the category median of 44
Is Bluey Nap Mat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bluey Nap Mat is a $17K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 33/100.
Bluey Nap Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.8% over the last 90 days and 1.4% of searches end in a purchase.
$17K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Bluey Nap Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NORTHWEST Bluey Silk Touch Sherpa Slumber Bag - Bluey Sleeping Bag with Zipper for Boys and Girls - Great Sleepover Set - 27 x 56 inches
- Price
- $38.27
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago
Bluey Kids Nap-Mat Set Includes Pillow and Plush Blanket Great for Boys or Girls Napping During Daycare or Preschool - Fits Young Children Aged 3-5
- Price
- $27.86
- Rating
- 4.7/5
- Reviews
- 448
- Age
- 2y ago
Bluey B for Balloon Silk Touch Sherpa Slumber Bag with Attached Pillow Cozy Portable Sleepover Set Character Sleeping Bag for Travel 27 x 56 Inches
- Price
- $43.51
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 8mo ago
Jay Franco Kids Nap Mat with Embedded Pillow & Blanket Soft 46x20 Microfiber Sleeping Bag with Name Tag & Handle for School Travel Sleepover Blue - Bluey
- Price
- $34.69
- Rating
- 4.7/5
- Reviews
- 1,863
- Age
- 5y ago
Bluey Duffle Bag 16 Travel Sleepover Bag for Girls & Boys Kids Weekender Bag Blue
- Price
- $33.88
- Rating
- 4.7/5
- Reviews
- 438
- Age
- 2y ago
Trending
90-day click momentum
NoJo Bluey Best Day Ever Toddler Nap Mat Includes Super Soft Attached Pillow and Blanket Pink & Aqua
- Price
- $29.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Bluey Clogs for Boys & Girls - Officially Licensed Water Shoes - Quick-Dry Kids Beach Pool Shoes - Easy Slip on Toddler Shoes - Size 7/8 Pink
- Price
- $24.06
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 6mo ago
Bluey Slumber Bag Set for Kids - Bundle with 27x56 Inches Sleeping Bag Plus Stickers More | Bluey and Bingo Warm Slumber Bag
- Price
- $34.49
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 4mo ago
Bluey Duffle Bag for Girls | 16 Lightweight Pink Travel Bag with Bluey | Overnight Weekender Bag with Shoulder Strap | Bluey Gifts for Girls | Ages 3+
- Price
- $35.13
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 11mo ago
Bluey Duffle Bag 16 Travel Sleepover Bag for Girls & Boys Kids Weekender Bag Blue
- Price
- $33.88
- Rating
- 4.7/5
- Reviews
- 438
- Age
- 2y ago
Newest
by launch dateNoJo Bluey Best Day Ever Toddler Nap Mat Includes Super Soft Attached Pillow and Blanket Pink & Aqua
- Price
- $29.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Bluey Slumber Bag Set for Kids - Bundle with 27x56 Inches Sleeping Bag Plus Stickers More | Bluey and Bingo Warm Slumber Bag
- Price
- $34.49
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 4mo ago
Bluey Clogs for Boys & Girls - Officially Licensed Water Shoes - Quick-Dry Kids Beach Pool Shoes - Easy Slip on Toddler Shoes - Size 7/8 Pink
- Price
- $24.06
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 6mo ago
Bluey B for Balloon Silk Touch Sherpa Slumber Bag with Attached Pillow Cozy Portable Sleepover Set Character Sleeping Bag for Travel 27 x 56 Inches
- Price
- $43.51
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 8mo ago
Bluey Duffle Bag for Girls | 16 Lightweight Pink Travel Bag with Bluey | Overnight Weekender Bag with Shoulder Strap | Bluey Gifts for Girls | Ages 3+
- Price
- $35.13
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
15
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
3%
- Northwest36%
- Bluey26%
- Jay Franco24%
- AI ACCESSORY INNOVATIONS9%
- ROLLEE POLLEE2%
- Fast Forward1%
- Open — no brand owns it (2 brands, 3%)
Bluey Nap Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.0×
What reviews say buyers love and hate about Bluey Nap Mat
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“The blanket is soft”
“Great Quality”
“So comfy”
“Easy to use”
“Kid loves it”
What buyers complain about
84% of reviews“Doesnt seem to be well made-tore before first use”
“It gets caught on other things in the wash”
“The pillow has no cushion in it”
“The length is shorter than listed”
“The only thing I don't like is the Velcro”
Bluey Nap Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
3.2%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bluey Nap Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
