Bluey Nap Mat

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

36K

Growth, 90 days vs prior 90

-10.8%

Conversion, latest week

1.4%

Market size, estimated

$17Ka year

Peak month

December4.0× the quietest month

Top search term

bluey sleeping bag31K searches a year

Listings sell for $32.91 on average, from $21.12 to $43.51. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $32.91 that is $0 to $3K a year per listing.

Average price

$32.91inside the $15 to $100 sweet spot

Price range

$21.12–$43.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.2%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #262 within Travel Gear. It carries 734 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

93%

Out of stock, average day

5.1%

Average rank

#262in Travel Gear

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

734per listing

Listings tracked

14

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months