bluey keychain
Skip itSoft demand (-19.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$16.29avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.93–$31.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$414K$414K/yr · 598K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,311.35avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bluey keychain is a $414K/yr Amazon United States market (598K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
bluey keychain market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $407K–$489K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #253
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 3.3%
- Avg brand age
- 33 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
32
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
40%
Top 20: 84%
Open market
6%
- Zak Designs41%
- The First Years20%
- THERMOS16%
- Simple Modern14%
- LUV HER2%
- Get Trend2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.6×
Top bluey keychain search terms
- bluey water bottle152K/yr
- bluey cup116K/yr
- bluey cups72K/yr
- bluey sippy cup40K/yr
- bluey tumbler23K/yr
- bluey sippy cups for toddlers 1-318K/yr
- bluey water bottle for kids37K/yr
- bluey straw cup13K/yr
- bluey bottle11K/yr
- zak bluey cup11K/yr
Top bluey keychain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Bluey
THERMOS$15.354.7★37,382 rev
Simple Modern Bluey Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Bluetastic Day
Simple Modern$22.604.6★8,285 rev
Zak Designs Bluey Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Bluey & Bingo)
Zak Designs$15.344.6★19,090 rev
The First Years Bluey Insulated Straw Cup - Diswasher Safe Sippy Cups - Kids Water Bottles - 9 Oz - 2 Count - Ages 9 Months and Up
The First Years$8.864.6★4,292 rev
Zak Designs Bluey Kelso Toddler Cups For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey & Friends)
Zak Designs$16.644.6★31,471 rev
Newest
by launch date
Zak Designs Bluey Sutton Travel Tumbler for On the Go 30oz Stainless Steel with Vacuum Insulation Silicone Straw and Carry Handle for Cold Drinks (Bluey Bingo Bandit Chilli)
Zak Designs$20.75599 rev
Zak Designs Bluey Capri Toddler Tumblers For Travel or At Home 9oz 2-Pack Double Wall Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey Bingo)
Zak Designs$17.38395 rev
Zak Designs Bluey Capri Toddler Tumbler For Travel or At Home 10oz 2-Pack Durable Plastic Sippy Cups With Handle and Leak-Proof Design are Perfect For Kids (Bluey and Bingo)
Zak Designs$17.35395 rev
Simple Modern Summit Water Bottle with Straw Lid | Bluey 30oz Leak Proof Stainless Steel Insulated Cup | Gifts for Her Him | Bluey Stripes
Simple Modern$31.582,754 rev
Get Trend Bluey Kids Water Bottle with Straw 16.9 oz BPA Free Plastic Cup with Lid Handle Reusable Drinking Tumbler for School Gifts for Kids (Purple Bluey)
Get Trend$15.94398 rev
Trending
90-day click momentum
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
LUV HER$8.214.8★
ARKAID Bluey Toddler Sunglasses - Comfortable UV-Protective Sunglasses for Toddlers with Soft Carrying Case - Official Bluey Accessory & Gift
ARKAID$19.464.8★
Zak Designs Bluey Capri Toddler Tumblers For Travel or At Home 9oz 2-Pack Double Wall Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey Bingo)
Zak Designs$17.384.5★
Simple Modern Bluey Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Bluetastic Day
Simple Modern$22.604.6★
Zak Designs Bluey Kelso Toddler Cups For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey & Friends)
Zak Designs$16.644.6★
What buyers say about bluey keychain
What buyers praise and complain about, mined from review topics.What buyers love
“Haven't experienced any leaks”
“Good quality cups it came on time”
“vibrant colors”
“Just the right size”
“cleanup was quick too”
“Cute designs”
“The cup seems pretty durable”
“Easy to use”
“Worth the money”
“bday gift”
What buyers complain about
“Leaks A lot”
“Break Easy”
“Design chipped off after 3 months of use”
“These cups are poor quality”
“Straw cap can be difficult to open”
“just tiny tumblers”
“really only good for water”
“Theyre kind of a pain to clean”
“Not dishwasher safe”
“I really wish they made ones without plastic”
Top return reasons
Common questions
- Is bluey keychain profitable to sell on Amazon United States?
- The niche generates $414K/yr across 34 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the bluey keychain niche?
- 10 brands and 32 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in bluey keychain?
- Top complaints mined from reviews: Leak-Proof, Durability, Design-Overall. The return rate is 1.4%.
- When does demand for bluey keychain peak?
- Demand peaks in Jul–Aug; the busiest month runs 3.6× the quietest.
- What does it cost to enter the bluey keychain niche?
- Listings span $6.93–$31.58; the average listing price is $16.29 (sweet spot $15–$100). The average incumbent carries 7,311 reviews — the moat a new listing must climb.