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Blue Crib Sheets

Fail

Shoppers spend an estimated $50K a year here, so Blue Crib Sheets is a Fail.

Flapen Score
47
47 / 100
Top 37% of 2,472 Baby Products niches · +3 vs the category median of 44
Market size
$50K/yr75K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
43%top-5 click share · 26 brands · 27 sellers

Flapen Score

Blue Crib Sheets against its category

The dotted line is the Baby Products average. Past it, Blue Crib Sheets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Crib Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Crib Sheets 75K times last year and spent an estimated $50K. The top 5 brands take 49% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
3.7%
Market size, estimated
$50Ka year
Top search term
blue crib sheets34K searches a year

02 · Price

A sale here is worth $17.96.

Listings sell for $17.96 on average, from $6.59 to $32.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.96 that is $0 to $2K a year per listing.

Average price
$17.96inside the $15 to $100 sweet spot
Price range
$6.59–$32.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #76 within Bedding. It carries 4,977 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#76in Bedding
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
4,977per listing
Listings tracked
39

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Blue Crib Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

27

Top-5 brand share

49%

Top 20: 95%

Top-5 click share

43%

Top 20: 80%

Open market

46%

  • Brand 117%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Search terms

Top Blue Crib Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue crib sheets34K/yr
  • crib sheets blue9K/yr
  • navy blue crib sheets7K/yr
  • blue crib sheet8K/yr
  • navy crib sheet7K/yr
  • light blue crib sheet6K/yr
  • baby blue crib sheet4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Crib Sheets

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Thickness”
1.7%of orders come back
“They are not super thick”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blue Crib Sheets questions

Answered from the same tracked data.