Blue Butterfly
a small market ($35K/yr) — Blue Butterfly doesn't clear our bar today.
Flapen Score
Top 37% of 2,472 Baby Products niches · +3 vs the category median of 44
Is Blue Butterfly profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Blue Butterfly is a $35K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 48% of demand. Verdict: Skip it — 47/100.
Blue Butterfly: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +11.9% over the last 90 days and 1.8% of searches end in a purchase.
$35K
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 33 products
Top Blue Butterfly products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OPSEAM Butterfly Wall Decor 24/48 PCS 3D Butterflies Stickers for Party Decorations with Magnets(Blue 24)
- Price
- $6.62
- Rating
- 4.7/5
- Reviews
- 4,935
- Age
- 4y ago
Chuangdi 48 Pcs Blue Monarch Butterfly Decorations 3 Size Fake Butterflies Realistic Butterfly Craft Artificial Mariposas Wall Decor for Craft Wedding Home Birthday Party (3.2inch 4inch 4.7inch)
- Price
- $9.82
- Rating
- 4.8/5
- Reviews
- 839
- Age
- 4y ago
SAOROPEB 3D Butterfly Wall Decor 24 Pcs Double Layer Butterfly Decorations for Party Decorations Locker Decor Refrigerator Decal Reusable (Blue)
- Price
- $6.74
- Rating
- 4.7/5
- Reviews
- 1,544
- Age
- 2y ago
SAOROPEB Butterfly Wall Stickers 48 Pcs 4 Styles 3 Sizes Metallic Paper Removable Navy Blue Art Deco Decor for Wall
- Price
- $8.43
- Rating
- 4.6/5
- Reviews
- 24,027
- Age
- 3y ago
Crosize 48 Pcs Navy Blue Butterfly Decorations 4 Styles 3 Sizes Wall Decor 3D Butterfly Party Decorations Butterflies for Crafts Bouquet Cake Decorating Flower Arrangements
- Price
- $6.06
- Rating
- 4.7/5
- Reviews
- 1,092
- Age
- 2y ago
Trending
90-day click momentum
Lerheedi 18 Pcs Large Butterfly Party Decoration 2 Sizes 3D Paper Blue Butterfly Wall Decor Hanging Butterflies for Birthday Baby Shower Wedding Decoration Paper Butterflies for Wall Decor
- Price
- $24.67
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 5mo ago
Hipunk Butterfly Blue Jewelry Sets Birthstone Women 925 Sterling Silver June-Alexandrite Birth Stone Animal Butterflies Jewelry Sets/Earring/Ring/Bracelet Set Crystal Birthday Jewelry SS0003U
- Price
- $69.04
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 5y ago
Phuryllic Butterfly Wall Decor 48pcs 3D Butterfly Stickers in 3 Sizes & 4 Styles for Balloon Arch & Cake Decorations Cute Decals for Girls Room & Birthday Party Blue
- Price
- $8.86
- Rating
- 4.8/5
- Reviews
- 96
- Age
- 7mo ago
Geelin 6 Pcs Large Gradient Blue Butterfly Decorations Mariposas Grandes para Decoracion Big Butterfly Party Decor 20 Inch 12 Inch 3D Silk Butterflies for Baby Shower Birthday Party Wedding Decor
- Price
- $33.36
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 5mo ago
ArsVenciik Real Blue Morpho Butterfly Taxidermy
- Price
- $78.58
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 8mo ago
Newest
by launch dateLerheedi 18 Pcs Large Butterfly Party Decoration 2 Sizes 3D Paper Blue Butterfly Wall Decor Hanging Butterflies for Birthday Baby Shower Wedding Decoration Paper Butterflies for Wall Decor
- Price
- $24.67
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 5mo ago
Geelin 6 Pcs Large Gradient Blue Butterfly Decorations Mariposas Grandes para Decoracion Big Butterfly Party Decor 20 Inch 12 Inch 3D Silk Butterflies for Baby Shower Birthday Party Wedding Decor
- Price
- $33.36
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 5mo ago
Phuryllic Butterfly Wall Decor 48pcs 3D Butterfly Stickers in 3 Sizes & 4 Styles for Balloon Arch & Cake Decorations Cute Decals for Girls Room & Birthday Party Blue
- Price
- $8.86
- Rating
- 4.8/5
- Reviews
- 96
- Age
- 7mo ago
ArsVenciik Real Blue Morpho Butterfly Taxidermy
- Price
- $78.58
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 8mo ago
RAINBOW WSK 50 PCs Butterfly Wall Decor Cute Fairy Butterflies Wall Stickers 3D Butterflies for Birthday Cake Wedding Party Craft Room Decor Removable DIY Wall Decals sm- (Blue)
- Price
- $8.84
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
31 falling
Sellers
39
Top-5 brand share
48%
Top 20: 85%
Top-5 click share
44%
Top 20: 85%
Open market
49%
- Opseam22%
- SAOROPEB11%
- Chuangdi7%
- Crosize4%
- kanpura4%
- Tixiquns3%
Blue Butterfly demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Blue Butterfly search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue butterfly57K/yr
- blue butterfly decorations30K/yr
- blue butterflies16K/yr
- blue morpho butterfly9K/yr
- blue butterfly decor9K/yr
- blue butterfly wall decor9K/yr
What reviews say buyers love and hate about Blue Butterfly
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Cute product”
“The color is perfect”
“Affordable”
“Fits her well”
“Very Pretty. with small magnets”
What buyers complain about
76% of reviews“Bigger than expected”
“the process of attaching them is incredibly tedious”
“Cheaply made”
“They look very expensive”
“Someone clearly had a party then sent them back”
Blue Butterfly return rate & reasons
Why buyers send it back, as a share of all return requests.
2.8%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Butterfly questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
