Is blue butterfly profitable to sell on Amazon United States?

The niche generates $35K/yr across 33 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (47/100).

How competitive is the blue butterfly niche?

31 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in blue butterfly?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 2.8%.

When does demand for blue butterfly peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the blue butterfly niche?

Listings span $5.10–$78.58; the average listing price is $15.13 (sweet spot $15–$100). The average incumbent carries 1,512 reviews — the moat a new listing must climb.

blue butterfly

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great$5.10–$78.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.13

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.8%

return rate — above 5% kills the launch gate

Review moat

Okay1,512.3

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$35K

$35K/yr · 130K searches

According to Flapen's Amazon United States niche tracking, blue butterfly is a $35K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 48% of demand. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

blue butterfly market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $61K–$76K; units × avg price
Conversion rate: 1.8%
Avg BSR: #3,311
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.4%
Avg brand age: 29 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 falling

Sellers

Top-5 brand share

48%

Top 20: 85%

Top-5 click share

44%

Top 20: 85%

Open market

49%

Opseam22%
SAOROPEB11%
Chuangdi7%
Crosize4%
kanpura4%
Tixiquns3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top blue butterfly search terms

blue butterfly57K/yr +0.8%1.5% conv.
blue butterfly decorations30K/yr +53.6%2.6% conv.
blue butterflies16K/yr +24.6%3.0% conv.
blue morpho butterfly9K/yr +17.6%0.9% conv.
blue butterfly decor9K/yr -13.4%0.7% conv.
blue butterfly wall decor9K/yr -30.7%0.6% conv.

All search terms

Top blue butterfly products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPSEAM Butterfly Wall Decor 24/48 PCS 3D Butterflies Stickers for Party Decorations with Magnets(Blue 24)

Opseam$6.624.7★4,935 rev

Chuangdi 48 Pcs Blue Monarch Butterfly Decorations 3 Size Fake Butterflies Realistic Butterfly Craft Artificial Mariposas Wall Decor for Craft Wedding Home Birthday Party (3.2inch 4inch 4.7inch)

Chuangdi$9.824.8★839 rev

SAOROPEB 3D Butterfly Wall Decor 24 Pcs Double Layer Butterfly Decorations for Party Decorations Locker Decor Refrigerator Decal Reusable (Blue)

SAOROPEB$6.744.7★1,544 rev

SAOROPEB Butterfly Wall Stickers 48 Pcs 4 Styles 3 Sizes Metallic Paper Removable Navy Blue Art Deco Decor for Wall

SAOROPEB$8.434.6★24,027 rev

Crosize 48 Pcs Navy Blue Butterfly Decorations 4 Styles 3 Sizes Wall Decor 3D Butterfly Party Decorations Butterflies for Crafts Bouquet Cake Decorating Flower Arrangements

Crosize$6.064.7★1,092 rev

Newest

by launch date

Lerheedi 18 Pcs Large Butterfly Party Decoration 2 Sizes 3D Paper Blue Butterfly Wall Decor Hanging Butterflies for Birthday Baby Shower Wedding Decoration Paper Butterflies for Wall Decor

Lerheedi$24.6733 rev

5mo ago

Geelin 6 Pcs Large Gradient Blue Butterfly Decorations Mariposas Grandes para Decoracion Big Butterfly Party Decor 20 Inch 12 Inch 3D Silk Butterflies for Baby Shower Birthday Party Wedding Decor

Geelin$33.36150 rev

5mo ago

Phuryllic Butterfly Wall Decor 48pcs 3D Butterfly Stickers in 3 Sizes & 4 Styles for Balloon Arch & Cake Decorations Cute Decals for Girls Room & Birthday Party Blue

Phuryllic$8.8696 rev

7mo ago

ArsVenciik Real Blue Morpho Butterfly Taxidermy

ArsVenciik$78.5822 rev

8mo ago

RAINBOW WSK 50 PCs Butterfly Wall Decor Cute Fairy Butterflies Wall Stickers 3D Butterflies for Birthday Cake Wedding Party Craft Room Decor Removable DIY Wall Decals sm- (Blue)

RAINBOW WSK$8.8458 rev

1y ago

What buyers say about blue butterfly

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Cute product”

Color13%

“The color is perfect”

Value For Money12%

“Affordable”

Size-Overall7%

“Fits her well”

Magnetic Strength/Adsorption6%

“Very Pretty. with small magnets”

Adhesion/Stickiness4%

“Adheres well with glue dots”

Gifting Purpose4%

“Was a gift”

Durability3%

“Beautiful very good durability”

Design-Overall3%

“Very cute decor”

Ease Of Use3%

“they were easy to use”

What buyers complain about

Size-Overall21%

“Bigger than expected”

Adhesion/Stickiness14%

“the process of attaching them is incredibly tedious”

Quality-Overall11%

“Cheaply made”

Value For Money11%

“They look very expensive”

Product Condition7%

“Someone clearly had a party then sent them back”

Magnetic Strength/Adsorption4%

“The magnet doesnt have much power”

Durability3%

“As for application, the first one I used, I bent too much and it broke”

Color2%

“Almost all of the blue on the butterfly have faded off just with regular handwashing”

Material Quality2%

“Its a semi-plastic material”

Top return reasons

Size-Overall27%

Color22%

Advertised Vs Actual Product12%

Material Quality7%

Quality-Overall7%

Value For Money5%

Display Colors4%