Blue Butterfly

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

+11.9%

Conversion, latest week

1.8%

Market size, estimated

$35Ka year

Peak month

May1.4× the quietest month

Top search term

blue butterfly57K searches a year

Listings sell for $15.13 on average, from $5.10 to $78.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.13 that is $0 to $2K a year per listing.

Average price

$15.13inside the $15 to $100 sweet spot

Price range

$5.10–$78.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.8%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #3,311 within Décor. It carries 1,512 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#3,311in Décor

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,512per listing

Listings tracked

33

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

29 months