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Blippi Blanket

Fail

Shoppers spend an estimated $28K a year here, so Blippi Blanket is a Fail.

Flapen Score
35
35 / 100
Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 44
Market size
$28K/yr43K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
66%top-5 click share · 9 brands · 20 sellers

Flapen Score

Blippi Blanket against its category

The dotted line is the Baby Products average. Past it, Blippi Blanket is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blippi Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Blippi Blanket 43K times last year and spent an estimated $28K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
3.3%
Market size, estimated
$28Ka year
Peak month
December4.5× the quietest month
Top search term
blippi cup17K searches a year

02 · Price

A sale here is worth $20.10.

Listings sell for $20.10 on average, from $6.09 to $42.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $20.10 that is $2K to $5K a year per listing.

Average price
$20.10inside the $15 to $100 sweet spot
Price range
$6.09–$42.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #451 within Solid Feeding. It carries 4,789 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#451in Solid Feeding
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
4,789per listing
Listings tracked
22

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Blippi Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 98%

Open market

5%

  • Brand 131%
  • Brand 229%
  • Brand 320%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 5%)

Demand

Blippi Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Blippi Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blippi cup17K/yr
  • blippi water bottle12K/yr
  • blippi cups4K/yr
  • blippi sippy cup4K/yr
  • blippi cups for toddlers3K/yr
  • blippi water bottle for toddler1K/yr

Reviews and returns

What reviews say buyers love and hate about Blippi Blanket

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Durability”
1.7%of orders come back
“Didnt last 2 days”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Blippi Blanket questions

Answered from the same tracked data.