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Black Gift Basket

Fail

Demand is soft, at -51.4% this quarter, so Black Gift Basket is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$57K/yr127K searches / yr
90-day growth
-51.4%search demand this quarter
Competition
53%top-5 click share · 25 brands · 31 sellers

Flapen Score

Black Gift Basket against its category

The dotted line is the Baby Products average. Past it, Black Gift Basket is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Gift Basket market on Amazon at a glance

Shoppers on Amazon United States searched for Black Gift Basket 127K times last year and spent an estimated $57K. The top 5 brands take 53% of clicks. Demand peaks in Feb–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -51.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-51.4%
Conversion, latest week
3.2%
Market size, estimated
$57Ka year
Peak month
February5.0× the quietest month
Top search term
black gift basket56K searches a year

02 · Price

A sale here is worth $13.94.

Listings sell for $13.94 on average, from $5.70 to $38.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.94 that is $1K to $3K a year per listing.

Average price
$13.94under the $15 to $100 sweet spot
Price range
$5.70–$38.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #323 within Gifts. It carries 904 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#323in Gifts
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
904per listing
Listings tracked
26

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Black Gift Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

31

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

53%

Top 20: 94%

Open market

39%

  • Brand 116%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Black Gift Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 5.0×

Search terms

Top Black Gift Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black gift basket56K/yr
  • black basket for gifts61K/yr
  • gift baskets for men empty10K/yr

Reviews and returns

What reviews say buyers love and hate about Black Gift Basket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Its pretty large”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Gift Basket questions

Answered from the same tracked data.