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Black Changing Table

Fail

Buyers convert on only 0.5% of searches, so Black Changing Table is a Fail.

Flapen Score
37
37 / 100
Ranks 1,842 of 2,472 Baby Products niches · −7 vs the category median of 44
Market size
$35K/yr49K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
43%top-5 click share · 10 brands · 14 sellers

Flapen Score

Black Changing Table against its category

The dotted line is the Baby Products average. Past it, Black Changing Table is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Changing Table market on Amazon at a glance

Shoppers on Amazon United States searched for Black Changing Table 49K times last year and spent an estimated $35K. The top 5 brands take 79% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
0.5%
Market size, estimated
$35Ka year
Peak month
January1.4× the quietest month
Top search term
black changing table31K searches a year

02 · Price

A sale here is worth $133.85.

Listings sell for $133.85 on average, from $77.69 to $266.13. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $133.85 that is $0 to $13K a year per listing.

Average price
$133.85above the $15 to $100 sweet spot
Price range
$77.69–$266.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #69 within Furniture. It carries 882 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
96%
Out of stock, average day
7.0%
Average rank
#69in Furniture
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
882per listing
Listings tracked
28

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Black Changing Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

14%

  • Brand 121%
  • Brand 216%
  • Brand 316%
  • Brand 415%
  • Brand 511%
  • Brand 67%
  • Open — no brand owns it (4 brands, 14%)

Demand

Black Changing Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Changing Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black changing table31K/yr
  • black changing table dresser10K/yr
  • changing table black8K/yr

Reviews and returns

What reviews say buyers love and hate about Black Changing Table

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Strength”
2.9%of orders come back
“Its a bit wobbly”
A buyer, on “Strength”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Black Changing Table questions

Answered from the same tracked data.