black basket
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-30.7% this quarter) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$18.69avg listing price — sweet spot $15–$100
Price range
Good$5.70–$41.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$376K$376K/yr · 864K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,299.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black basket is a $376K/yr Amazon United States market (864K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Feb–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
black basket market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $467K–$561K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #442
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 4.8%
- Avg brand age
- 35 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
48
Top-5 brand share
40%
Top 20: 84%
Top-5 click share
29%
Top 20: 68%
Open market
55%
- UBBCARE10%
- Goodpick10%
- WILLITAT7%
- MEGASKET7%
- xianshengle6%
- CubesLand5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.Peak months: Feb, Oct · busiest ÷ quietest = 2.3×
Top black basket search terms
- black basket322K/yr
- black wicker basket65K/yr
- black storage basket59K/yr
- black baskets61K/yr
- black gift basket56K/yr
- black woven basket39K/yr
- small black basket33K/yr
- black basket for gifts61K/yr
- black baskets for organizing35K/yr
- basket black28K/yr
Top black basket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UBBCARE 2 Pack Wicker Basket 13.4L8.3H7.1W inch Woven Paper Rope Storage Baskets for shelves Foldable Rectangular Storage Baskets with Handle Storage Basket for Organizing Black 2pack Medium
UBBCARE$22.064.4★511 rev
xianshengle Fabric Storage Basket for Shelves Collapsible Storage Bins with wood Handles Rectangle Closet Baskets Wardrobe Organiser for Sorting Clothes Family Items (Black) (1)
xianshengle$15.874.7★165 rev
Poschnor Gift Basket Empty Small Woven Rope Basket Toy Storage Basket for Baby and Pet with Gift Bags and Ribbons 12X 8 X 5 Black
Poschnor$9.824.7★726 rev
HONCESTA Small Woven Gift Basket Baskets for Gifts Empty Cotton Rope Cat Dog Toy Bin Box Nursery Baby Organizer Wicker Easter Basket with Handle Shelf Storage Bin for Decor Black 12x 8x 5
HONCESTA$10.224.6★240 rev
CubesLand Cute and Durable Small Cotton Rope Basket for Organizing Woven Closet Storage Bin Shelves Closet Storage Basket Bathroom Storage Organizer Bin Nursery Toy Basket Bin Black Basket
CubesLand$14.794.6★487 rev
Newest
by launch date
momolette Small Woven Basket Baskets for Gifts Empty (Black)
momolette$9.7279 rev
WILLITAT Small Basket for Gifts Empty Woven Cotton Rope Gift Basket Cute Kids Dog Cat Toy Bin Box Baby Nursery Organizer Decorative Storage Bin for Shelves Easter Home Decor 13x9x5 Black
WILLITAT$8.7732 rev
Foldable Fabric Storage Basket for Shelves Linen Decorative Storage Bin with Wooden Handles Small Organizer Cube for Closet Rectangle Canvas Box for Organizing Decor 15x10.6x6 Inches (Blcak)
Tihaolity$13.9049 rev
MEGASKET Black Woven Baskets for Organizing Cotton Rope Baskets for Gifts Empty Medium Cute Dog Toy Bin Box Decorative Closet Bathroom Bedroom Storage Organizer Wicker Black Bin for Towels Books
MEGASKET$13.9790 rev
WILLITAT Small Baskets for Gifts Empty 13x 9x 5 Woven Gift Basket with Bag and Ribbon Cotton Rope Kids Dog Cat Toy Bin Box Cute Baby Nursery Organizer Decorative Storage with Handles (Black)
WILLITAT$10.28132 rev
Trending
90-day click momentumWILLITAT Small Basket for Gifts Empty Woven Cotton Rope Gift Basket Cute Kids Dog Cat Toy Bin Box Baby Nursery Organizer Decorative Storage Bin for Shelves Easter Home Decor 13x9x5 Black
WILLITAT$8.774.9★
Foldable Fabric Storage Basket for Shelves Linen Decorative Storage Bin with Wooden Handles Small Organizer Cube for Closet Rectangle Canvas Box for Organizing Decor 15x10.6x6 Inches (Blcak)
Tihaolity$13.904.7★
momolette Small Woven Basket Baskets for Gifts Empty (Black)
momolette$9.724.5★
MEGASKET Black Woven Baskets for Organizing Cotton Rope Baskets for Gifts Empty Medium Cute Dog Toy Bin Box Decorative Closet Bathroom Bedroom Storage Organizer Wicker Black Bin for Towels Books
MEGASKET$13.974.6★
UBBCARE 2 Pack Wicker Basket 13.4L8.3H7.1W inch Woven Paper Rope Storage Baskets for shelves Foldable Rectangular Storage Baskets with Handle Storage Basket for Organizing Black 2pack Medium
UBBCARE$22.064.4★
What buyers say about black basket
What buyers praise and complain about, mined from review topics.What buyers love
“Premium quality”
“Fits well in tight spaces”
“This basket is sturdy”
“As described”
“Great for storage”
“very affordable”
“Sturdy and durable”
“Color is pretty”
“Perfect for gifts”
“Easy to use”
What buyers complain about
“Small”
“Flimsy”
“Fall apart”
“Cheap”
“lose their shape”
“I did not order grey”
“The item description saying they're made of thick sturdy cardboard is just a straight up lie”
“They had a faint odor that went away afrer a day or two”
“The material is cheap”
“The material was thick”
Top return reasons
Common questions
- Is black basket profitable to sell on Amazon United States?
- The niche generates $376K/yr across 58 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the black basket niche?
- 42 brands and 48 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in black basket?
- Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 3.1%.
- When does demand for black basket peak?
- Demand peaks in Feb–Oct; the busiest month runs 2.3× the quietest.
- What does it cost to enter the black basket niche?
- Listings span $5.70–$41.18; the average listing price is $18.69 (sweet spot $15–$100). The average incumbent carries 5,299 reviews — the moat a new listing must climb.