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Black Basket

Maybe

The top 5 brands take only 40% of clicks. But demand is soft, at -30.7% this quarter, so Black Basket is a Maybe.

Flapen Score
51
51 / 100
Top 21% of 2,472 Baby Products niches · +7 vs the category median of 44
Market size
$376K/yr864K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
29%top-5 click share · 42 brands · 48 sellers

Flapen Score

Black Basket against its category

The dotted line is the Baby Products average. Past it, Black Basket is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Basket market on Amazon at a glance

Shoppers on Amazon United States searched for Black Basket 864K times last year and spent an estimated $376K. The top 5 brands take 40% of clicks. Demand peaks in Feb–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 864K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $376K a year.

Searches, last 12 months
864K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
2.3%
Market size, estimated
$376Ka year
Peak month
October2.3× the quietest month
Top search term
black basket322K searches a year

02 · Price

A sale here is worth $18.69.

Listings sell for $18.69 on average, from $5.70 to $41.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $18.69 that is $5K to $9K a year per listing.

Average price
$18.69inside the $15 to $100 sweet spot
Price range
$5.70–$41.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #442 within Gifts. It carries 5,299 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#442in Gifts
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
5,299per listing
Listings tracked
58

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Black Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

48

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

29%

Top 20: 68%

Open market

55%

  • Brand 110%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Black Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Black Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black basket322K/yr
  • black wicker basket65K/yr
  • black storage basket59K/yr
  • black baskets61K/yr
  • black gift basket56K/yr
  • black woven basket39K/yr
  • small black basket33K/yr
  • black basket for gifts61K/yr
  • black baskets for organizing35K/yr
  • basket black28K/yr

Reviews and returns

What reviews say buyers love and hate about Black Basket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Basket questions

Answered from the same tracked data.