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Black Baby Gate

Fail

The average product has 37,604 reviews to catch up to, so Black Baby Gate is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$210K/yr110K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
54%top-5 click share · 13 brands · 17 sellers

Flapen Score

Black Baby Gate against its category

The dotted line is the Baby Products average. Past it, Black Baby Gate is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Baby Gate market on Amazon at a glance

Shoppers on Amazon United States searched for Black Baby Gate 110K times last year and spent an estimated $210K. The top 5 brands take 78% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
3.4%
Market size, estimated
$210Ka year
Peak month
November1.9× the quietest month
Top search term
black baby gate46K searches a year

02 · Price

A sale here is worth $55.71.

Listings sell for $55.71 on average, from $26.08 to $96.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $55.71 that is $6K to $14K a year per listing.

Average price
$55.71inside the $15 to $100 sweet spot
Price range
$26.08–$96.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #23 within Safety. It carries 37,604 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#23in Safety
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
37,604per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Black Baby Gate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

17

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

17%

  • Brand 131%
  • Brand 225%
  • Brand 39%
  • Brand 49%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 17%)

Demand

Black Baby Gate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Black Baby Gate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black baby gate46K/yr
  • baby gate black17K/yr
  • black dog gate11K/yr
  • black baby gate for stairs12K/yr
  • black gate9K/yr
  • black gate for stairs4K/yr
  • dog gate black4K/yr
  • black metal baby gate4K/yr
  • black dog gate indoor4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Baby Gate

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Durability”
8.0%of orders come back
“Breaks easily”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Baby Gate questions

Answered from the same tracked data.