Skip to content

Best Face Cream for Kids

Fail

Demand is soft, at -19.7% this quarter, so Best Face Cream for Kids is a Fail.

Flapen Score
45
45 / 100
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Market size
$165K/yr148K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
62%top-5 click share · 12 brands · 552 sellers

Flapen Score

Best Face Cream for Kids against its category

The dotted line is the Baby Products average. Past it, Best Face Cream for Kids is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Best Face Cream for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Best Face Cream for Kids 148K times last year and spent an estimated $165K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
6.7%
Market size, estimated
$165Ka year
Peak month
December2.2× the quietest month
Top search term
kids face lotion33K searches a year

02 · Price

A sale here is worth $16.61.

Listings sell for $16.61 on average, from $7.26 to $44.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.61 that is $4K to $8K a year per listing.

Average price
$16.61inside the $15 to $100 sweet spot
Price range
$7.26–$44.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #499 within Baby Care. It carries 3,080 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#499in Baby Care
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,080per listing
Listings tracked
22

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
70 months

Products

Top Best Face Cream for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

552

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

11%

  • Brand 135%
  • Brand 223%
  • Brand 319%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Demand

Best Face Cream for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Best Face Cream for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids face lotion33K/yr
  • kids face cream30K/yr
  • kids face moisturizer24K/yr
  • face cream for kids11K/yr
  • face moisturizer for kids8K/yr
  • face lotion for kids8K/yr
  • kids moisturizer for face14K/yr
  • face moisturizer for kids 10-123K/yr
  • kids facial moisturizer4K/yr
  • kids face moisturizer for girls4K/yr

Reviews and returns

What reviews say buyers love and hate about Best Face Cream for Kids

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Moist/Dry”
20%of negative reviews mention “Smell”
0.8%of orders come back
“Unpleasant smell”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Best Face Cream for Kids questions

Answered from the same tracked data.