Best Face Cream for Kids
FailDemand is soft, at -19.7% this quarter, so Best Face Cream for Kids is a Fail.
- Flapen Score
- 45 / 100Top 45% of 2,472 Baby Products niches · +1 vs the category median of 4445
- Market size
- $165K/yr148K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 552 sellers
Flapen Score
Best Face Cream for Kids against its category
The dotted line is the Baby Products average. Past it, Best Face Cream for Kids is stronger. Inside it, weaker.
Market
The Best Face Cream for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Best Face Cream for Kids 148K times last year and spent an estimated $165K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $165Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- kids face lotion33K searches a year
02 · Price
A sale here is worth $16.61.
Listings sell for $16.61 on average, from $7.26 to $44.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.61 that is $4K to $8K a year per listing.
- Average price
- $16.61inside the $15 to $100 sweet spot
- Price range
- $7.26–$44.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #499 within Baby Care. It carries 3,080 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #499in Baby Care
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 3,080per listing
- Listings tracked
- 22
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Best Face Cream for Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aveeno Kids Daily Moisture Face Cream with Oat Vitamin E & B5 Moisturizing Cream for Kids Sensitive Facial Skin Strengthen Skins Moisture Barrier Ultra-Hydrating Non-Greasy Travel Size 1.5 oz
- Price
- $14.47
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 3mo ago

GOONGBE Kids Moisture Face Lotion - Non-Sticky Quick-Absorb Daily Moisturizer for Sensitive Skin 8hr Moisturizing Cream with Cica and Allantoin Barrier-Support Formula Allergen Free 2.7 fl.oz.
- Price
- $8.86
- Rating
- 4.6/5
- Reviews
- 534
- Age
- 1y ago

Aveeno Sensitive Skin Face & Body Gel Cream for Kids with Prebiotic Oat Clinically Proven 24 Hour Hydration for Soft Skin Quick Drying and Lightweight Hypoallergenic 8 oz
- Price
- $7.26
- Rating
- 4.8/5
- Reviews
- 1,895
- Age
- 3y ago

Evereden Kids Mineral Face Cream SPF 20 | Dermatologist-Tested Moisturizer with Vitamin B5 & Zinc Oxide | Fragrance-Free Clean Vegan No Phenoxyethanol | FSA Eligible Yuka 93/100
- Price
- $33.75
- Rating
- 4.7/5
- Reviews
- 1,776
- Age
- 3y ago

Evereden Kids Face Cream: Cool Peach 1.7 oz. | Face Lotion | Clean and Non-Toxic Face Moisturizer | Skin Care for Kids
- Price
- $24.54
- Rating
- 4.6/5
- Reviews
- 2,267
- Age
- 5y ago
Trending
estimated 90-day click momentum
Aveeno Kids Daily Moisture Face Lotion & Mineral Sunscreen with SPF 30 Oat Enriched Face Moisturizer for Kids & Broad-Spectrum Sun Protection for Sensitive Skin Hypoallergenic 1.5 fl. oz
- Price
- $13.84
- Rating
- 4.1/5
- Reviews
- 93
- Age
- 7mo ago

Aveeno Kids Daily Moisture Face Cream with Oat Vitamin E & B5 Moisturizing Cream for Kids Sensitive Facial Skin Strengthen Skins Moisture Barrier Ultra-Hydrating Non-Greasy Travel Size 1.5 oz
- Price
- $14.47
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 3mo ago

Evereden Fragrance-Free Kids Face Cream: 1.7 oz. | Unscented Face Lotion | Clean and Non-Toxic Face Moisturizer | Multi-Vitamin Unscented Skin Care for Kids
- Price
- $25.40
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 9mo ago

GOONGBE Kids Moisture Face Lotion - Korean Kids Daily Face Moisturizer - 8hr Moisturizing Refreshing Cream Type Lotion with Cica and Allantoin - Allergen Free Scent 2.7 fl.oz. 2 Pack
- Price
- $15.45
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 1y ago

Evereden Kids Face Cream: Melon Juice 1.7 oz. | Face Lotion | Clean and Non-Toxic Face Moisturizer | Multi-Vitamin Skin Care for Kids
- Price
- $24.06
- Rating
- 4.7/5
- Reviews
- 1,108
- Age
- 5y ago
Newest
by launch date
Aveeno Kids Daily Moisture Face Cream with Oat Vitamin E & B5 Moisturizing Cream for Kids Sensitive Facial Skin Strengthen Skins Moisture Barrier Ultra-Hydrating Non-Greasy Travel Size 1.5 oz
- Price
- $14.47
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 3mo ago

Aveeno Kids Daily Moisture Face Lotion & Mineral Sunscreen with SPF 30 Oat Enriched Face Moisturizer for Kids & Broad-Spectrum Sun Protection for Sensitive Skin Hypoallergenic 1.5 fl. oz
- Price
- $13.84
- Rating
- 4.1/5
- Reviews
- 93
- Age
- 7mo ago

Evereden Fragrance-Free Kids Face Cream: 1.7 oz. | Unscented Face Lotion | Clean and Non-Toxic Face Moisturizer | Multi-Vitamin Unscented Skin Care for Kids
- Price
- $25.40
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 9mo ago

GOONGBE Kids Moisture Face Lotion - Korean Kids Daily Face Moisturizer - 8hr Moisturizing Refreshing Cream Type Lotion with Cica and Allantoin - Allergen Free Scent 2.7 fl.oz. 2 Pack
- Price
- $15.45
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 1y ago

Kids Face Lotion with Shea Butter Aloe Vera & Jojoba Gentle Hydrating Moisturizer for Girls & Boys Ages 8-12 Lightweight Fast-Absorbing Daily Face Cream for Sensitive Skin (Mango & Pineapple)
- Price
- $12.31
- Rating
- 4.3/5
- Reviews
- 382
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
552
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 98%
Open market
11%
- Aveeno Baby35%
- Evereden23%
- GOONGBE19%
- Mustela5%
- CeraVe4%
- Bubble Skincare3%
- Open — no brand owns it (6 brands, 11%)
Demand
Best Face Cream for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Best Face Cream for Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids face lotion33K/yr
- kids face cream30K/yr
- kids face moisturizer24K/yr
- face cream for kids11K/yr
- face moisturizer for kids8K/yr
- face lotion for kids8K/yr
- kids moisturizer for face14K/yr
- face moisturizer for kids 10-123K/yr
- kids facial moisturizer4K/yr
- kids face moisturizer for girls4K/yr
Reviews and returns
What reviews say buyers love and hate about Best Face Cream for Kids
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Best Face Cream for Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









