Bepanthen Cream
FailThe top 5 brands take 93% of clicks, so Bepanthen Cream is a Fail.
- Flapen Score
- 44 / 100Ranks 1,202 of 2,472 Baby Products niches · on the category median44
- Market size
- $434K/yr583K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 26 sellers
Flapen Score
Bepanthen Cream against its category
The dotted line is the Baby Products average. Past it, Bepanthen Cream is stronger. Inside it, weaker.
Market
The Bepanthen Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Bepanthen Cream 583K times last year and spent an estimated $434K. The top 5 brands take 93% of clicks. Demand peaks in Apr. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $434K a year.
- Searches, last 12 months
- 583K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $434Ka year
- Peak month
- April2.5× the quietest month
- Top search term
- bepanthen cream322K searches a year
02 · Price
A sale here is worth $24.06.
Listings sell for $24.06 on average, from $7.83 to $52.62. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $24.06 that is $30K to $36K a year per listing.
- Average price
- $24.06inside the $15 to $100 sweet spot
- Price range
- $7.83–$52.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $30K–$36K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #695 within Baby Care. It carries 5,885 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 69%
- Out of stock, average day
- 4.2%
- Average rank
- #695in Baby Care
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 5,885per listing
- Listings tracked
- 13
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Bepanthen Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Skin Soothing First Aid Cream for Minor Cuts Scrapes & Dry Irritated Skin 100g Tube
- Price
- $29.06
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 4mo ago

Ungento protector para la piel Crema hidratante y protectora tubo de 100 g cuidado diario de la piel.
- Price
- $20.11
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 2mo ago

Nappy Rash Ointment 30g Protects Gently Skin Damaged by Nappy (Diaper) Rash
- Price
- $20.04
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 3mo ago

Nappy Rash Ointment 100g Protects Gently Skin Damaged by Nappy (Diaper) Rash
- Price
- $28.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Triple Pack - Nappy Care Ointment Cream | Suitable for Newborns Skin 100g (Packing May Vary) x Pack of 3
- Price
- $52.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Ungento protector para la piel Crema hidratante y protectora tubo de 100 g cuidado diario de la piel.
- Price
- $20.11
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 2mo ago

Triple Pack - Nappy Care Ointment Cream | Suitable for Newborns Skin 100g (Packing May Vary) x Pack of 3
- Price
- $52.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Nappy Rash Ointment 100g Protects Gently Skin Damaged by Nappy (Diaper) Rash
- Price
- $28.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free
- Price
- $18.18
- Rating
- 4.7/5
- Reviews
- 20,968
- Age
- 12y ago

Skin Soothing First Aid Cream for Minor Cuts Scrapes & Dry Irritated Skin 100g Tube
- Price
- $29.06
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 4mo ago
Newest
by launch date
Triple Pack - Nappy Care Ointment Cream | Suitable for Newborns Skin 100g (Packing May Vary) x Pack of 3
- Price
- $52.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ungento protector para la piel Crema hidratante y protectora tubo de 100 g cuidado diario de la piel.
- Price
- $20.11
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 2mo ago

Nappy Rash Ointment 30g Protects Gently Skin Damaged by Nappy (Diaper) Rash
- Price
- $20.04
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 3mo ago

Nappy Rash Ointment 100g Protects Gently Skin Damaged by Nappy (Diaper) Rash
- Price
- $28.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Nappy (Diaper) Care Ointment 5% percentage 100g (Pack of 2)
- Price
- $35.01
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
26
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
4%
- Generic74%
- GENERIC6%
- Aflofarm5%
- Mustela4%
- GPC GREEN PHARM COSMETIC4%
- TOSOWOONG3%
- Open — no brand owns it (2 brands, 4%)
Demand
Bepanthen Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.5×
Search terms
Top Bepanthen Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bepanthen cream322K/yr
- bepanthen137K/yr
- bepanthen cream for baby52K/yr
- bepanthen ointment21K/yr
- bepanthen baby13K/yr
- bepanthen nappy care ointment4K/yr
- crema bepanthen8K/yr
- bepantol baby8K/yr
- bepanten4K/yr
- pomada bepanthen4K/yr
Reviews and returns
What reviews say buyers love and hate about Bepanthen Cream
We read the reviews and the return reasons for every product selling here.
“Causes a rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bepanthen Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









