Skip to content

Bed Wetting Mattress Protector

Maybe

Products sell for $24.23 on average, inside the sweet spot. But the average product has 21,990 reviews to catch up to, so Bed Wetting Mattress Protector is a Maybe.

Flapen Score
51
51 / 100
Top 21% of 2,472 Baby Products niches · +7 vs the category median of 44
Market size
$74K/yr102K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
42%top-5 click share · 24 brands · 33 sellers

Flapen Score

Bed Wetting Mattress Protector against its category

The dotted line is the Baby Products average. Past it, Bed Wetting Mattress Protector is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bed Wetting Mattress Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Bed Wetting Mattress Protector 102K times last year and spent an estimated $74K. The top 5 brands take 57% of clicks. Demand peaks in May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
3.0%
Market size, estimated
$74Ka year
Peak month
May1.9× the quietest month
Top search term
bed wetting mattress protector25K searches a year

02 · Price

A sale here is worth $24.23.

Listings sell for $24.23 on average, from $9.54 to $46.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $24.23 that is $2K to $6K a year per listing.

Average price
$24.23inside the $15 to $100 sweet spot
Price range
$9.54–$46.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Bedding. It carries 21,990 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Bedding
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
21,990per listing
Listings tracked
31

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bed Wetting Mattress Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

33

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

42%

Top 20: 88%

Open market

37%

  • Brand 119%
  • Brand 215%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Bed Wetting Mattress Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Bed Wetting Mattress Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bed wetting mattress protector25K/yr
  • water proof sheets16K/yr
  • incontinence mattress protector10K/yr
  • mattress protectors for incontinence8K/yr
  • water proof sheet8K/yr
  • waterproof sheet protector5K/yr
  • waterproof mattress pads washable7K/yr
  • bedwetting mattress protector6K/yr
  • pee mattress protector2K/yr
  • sabanas impermeable4K/yr

Reviews and returns

What reviews say buyers love and hate about Bed Wetting Mattress Protector

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Water Resistance”
1.5%of orders come back
“Not Water Proof”
A buyer, on “Water Resistance”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bed Wetting Mattress Protector questions

Answered from the same tracked data.