Bed Wetting Mattress Protector
MaybeProducts sell for $24.23 on average, inside the sweet spot. But the average product has 21,990 reviews to catch up to, so Bed Wetting Mattress Protector is a Maybe.
- Flapen Score
- 51 / 100Top 21% of 2,472 Baby Products niches · +7 vs the category median of 4451
- Market size
- $74K/yr102K searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 42%top-5 click share · 24 brands · 33 sellers
Flapen Score
Bed Wetting Mattress Protector against its category
The dotted line is the Baby Products average. Past it, Bed Wetting Mattress Protector is stronger. Inside it, weaker.
Market
The Bed Wetting Mattress Protector market on Amazon at a glance
Shoppers on Amazon United States searched for Bed Wetting Mattress Protector 102K times last year and spent an estimated $74K. The top 5 brands take 57% of clicks. Demand peaks in May. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $74Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- bed wetting mattress protector25K searches a year
02 · Price
A sale here is worth $24.23.
Listings sell for $24.23 on average, from $9.54 to $46.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $24.23 that is $2K to $6K a year per listing.
- Average price
- $24.23inside the $15 to $100 sweet spot
- Price range
- $9.54–$46.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Bedding. It carries 21,990 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Bedding
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 21,990per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Bed Wetting Mattress Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
33
Top-5 brand share
57%
Top 20: 97%
Top-5 click share
42%
Top 20: 88%
Open market
37%
- Brand 119%
- Brand 215%
- Brand 39%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Bed Wetting Mattress Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9×
Search terms
Top Bed Wetting Mattress Protector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bed wetting mattress protector25K/yr
- water proof sheets16K/yr
- incontinence mattress protector10K/yr
- mattress protectors for incontinence8K/yr
- water proof sheet8K/yr
- waterproof sheet protector5K/yr
- waterproof mattress pads washable7K/yr
- bedwetting mattress protector6K/yr
- pee mattress protector2K/yr
- sabanas impermeable4K/yr
Reviews and returns
What reviews say buyers love and hate about Bed Wetting Mattress Protector
We read the reviews and the return reasons for every product selling here.
“Not Water Proof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bed Wetting Mattress Protector questions
Answered from the same tracked data.









