Battery Operated Night Lights

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

163K

Growth, 90 days vs prior 90

-10.6%

Conversion, latest week

4.8%

Market size, estimated

$108Ka year

Peak month

August1.5× the quietest month

Top search term

battery night light motion sensor21K searches a year

Listings sell for $13.94 on average, from $5.56 to $27.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.94 that is $1K to $3K a year per listing.

Average price

$13.94under the $15 to $100 sweet spot

Price range

$5.56–$27.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #236 within Décor. It carries 5,458 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#236in Décor

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

5,458per listing

Listings tracked

44

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

7Amazon's first-year sales bar

Average brand age

37 months