Is battery night light profitable to sell on Amazon United States?

The niche generates $208K/yr across 25 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the battery night light niche?

22 brands and 38 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in battery night light?

Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 2.3%.

When does demand for battery night light peak?

Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the battery night light niche?

Listings span $6.94–$24.06; the average listing price is $13.01 (sweet spot $15–$100). The average incumbent carries 7,506 reviews — the moat a new listing must climb.

battery night light

Worth a look

Shows no brand lock-in (top 5 brands take 55% of clicks), but soft demand (-13.2% this quarter) keeps it on the watch list.

Brand share

Great55%

top-5 brand share — no brand owns this niche

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.01

avg listing price — sweet spot $15–$100

Price range

Good$6.94–$24.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$208K

$208K/yr · 413K searches

Review moat

Bad7,506.28

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, battery night light is a $208K/yr Amazon United States market (413K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

battery night light market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $163K–$195K; units × avg price
Conversion rate: 3.9%
Avg BSR: #182
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 5.0%
Avg brand age: 35 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

49%

Top 20: 92%

Open market

41%

Kintion25%
Lyridz11%
GOODEA9%
AUVON6%
Mr Beams4%
CZSHCKJYXGS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top battery night light search terms

battery night light95K/yr -6.3%2.6% conv.
battery operated night light81K/yr -20.7%2.6% conv.
battery powered night light57K/yr -0.7%2.7% conv.
night light battery operated48K/yr -9.6%2.5% conv.
rechargeable night light for kids20K/yr -17.6%0.7% conv.
night light battery17K/yr -11.2%2.5% conv.
rechargeable night lights13K/yr -19.6%1.9% conv.
rechargeable nightlight13K/yr -21.9%1.6% conv.
battery powered night light for kids11K/yr -28.5%1.5% conv.
battery operated night lights for kids12K/yr -34.7%1.0% conv.

All search terms

Top battery night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kintion Portable Night Light Dimmable 8 Color Lighting 1800mAh Battery Rechargeable Small LED Lamp for Nursery Baby Kids and Adults(1pcs)

Kintion$10.584.5★2,232 rev

Rechargeable Battery Night Light with Motion Sensor Wireless Magnetic & Dimmable Stair Light Portable Mini 3000K Warm White Stick-on Indoor Night Light for Bathroom Hallway Toilet Bedroom Stair

GOODEA$9.594.5★351 rev

Lyridz Rechargeable Battery Night Light with Motion Sensor Portable Mini Warm White LED Stick-on Closet Light Adjustable Brightness for Bathroom Bedroom Kitchen Cabinet Stairs Hallway 2-Pack

Lyridz$16.174.5★4,585 rev

AUVON Rechargeable Battery Night Light Mini with Motion Sensor Warm White LED Stick-On Closet Light with Dusk to Dawn Sensor Adjustable Brightness for Wall Stairs Hallway Cabinet (2 Pack)

AUVON$16.724.7★10,604 rev

CZSHCKJYXGS Battery Operated Light with Timer Adult Night Lights for Bedroom Mini Lamp for Lndoor Use in Bathroom Hallway Glass Decorative Warm Light Lamp (Warm Light)

CZSHCKJYXGS$8.764.2★244 rev

Newest

by launch date

GOODEA Rechargeable Motion Sensor Night Lights for Stairs Magnetic Stair Lights Indoor Warm Dimmable Night Light for Hallway Bathroom Bedroom Closet(4 Pack)

GOODEA$16.85190 rev

4mo ago

Rechargeable Battery Night Light with Motion Sensor Wireless Magnetic & Dimmable Stair Light Portable Mini 3000K Warm White Stick-on Indoor Night Light for Bathroom Hallway Toilet Bedroom Stair

GOODEA$9.59351 rev

4mo ago

Cravonel Portable Baby Night Light 3 Color Egg Lights for Nursery 2400mAh Small Rechargeable LED Lamp Dimmable Touch Nightlight for Newborn Kids Adults

Cravonel$9.82232 rev

10mo ago

JJ&RY Cool Lift Touch Lamps for Nightstand Cordless Warm Night Light for Baby Nursery/Sleep Aid Dimmable/2600K Amber/2000mAh Rechargeable Small Bedside Nightlight for Kids and Adults Bedroom

JJ&RY$14.78183 rev

10mo ago

Jaypurling Portable Baby Night Light 3 Colors Egg Light for Nursery Mini Bedside Table Lamp for Adults Touch Control & Eye Caring & Rechargeable Dimmable LED Lamp for Nursing Boy Girl Toddler

Jaypurling$6.95119 rev

11mo ago

What buyers say about battery night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow29%

“Bright Light”

Charging11%

“Charge fast”

Quality-Overall6%

“Excellent Product”

Ease Of Use5%

“Easy to remove”

Assembly/Installation5%

“Easy to mount”

Value For Money4%

“Great Deal”

Advertised Vs Actual Product4%

“Better than I expected”

Battery Life4%

“Battery lasts a long time”

Motion Detection3%

“Great motion detection”

Efficiency3%

“Works great in my RV”

What buyers complain about

Charging17%

“DOES NOT HOLD A CHARGE”

Durability12%

“Broke within weeks”

Battery Life11%

“Batteries don't last long”

Brightness/Shine/Glow8%

“Too bright”

Size-Overall5%

“They are small in diameter”

Functionality-Overall5%

“Stopped working”

Quality-Overall3%

“Quality control needs improvement”

Magnetic Strength/Adsorption2%

“Magnets suck”

Adhesion/Stickiness2%

“Does not stick”

Value For Money2%

“Not worth it, kinda cheap”

Top return reasons

Brightness/Shine/Glow23%

Size-Overall19%

Charging9%

Color7%

Functionality-Overall7%

Bulb Flicker/Dimming/Color5%

Advertised Vs Actual Product5%