Battery Night Light

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $208K a year.

Searches, last 12 months

413K

Growth, 90 days vs prior 90

-13.2%

Conversion, latest week

3.9%

Market size, estimated

$208Ka year

Peak month

October2.0× the quietest month

Top search term

battery night light95K searches a year

Listings sell for $13.01 on average, from $6.94 to $24.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.01 that is $3K to $7K a year per listing.

Average price

$13.01under the $15 to $100 sweet spot

Price range

$6.94–$24.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

2.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #182 within Décor. It carries 7,506 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#182in Décor

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

7,506per listing

Listings tracked

25

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months