Bath Cups
FailShoppers spend an estimated $46K a year here, so Bath Cups is a Fail.
- Flapen Score
- 44 / 100Ranks 1,202 of 2,472 Baby Products niches · on the category median44
- Market size
- $46K/yr62K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 50%top-5 click share · 24 brands · 37 sellers
Flapen Score
Bath Cups against its category
The dotted line is the Baby Products average. Past it, Bath Cups is stronger. Inside it, weaker.
Market
The Bath Cups market on Amazon at a glance
Shoppers on Amazon United States searched for Bath Cups 62K times last year and spent an estimated $46K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $46Ka year
- Peak month
- November3.9× the quietest month
- Top search term
- bath cups26K searches a year
02 · Price
A sale here is worth $10.18.
Listings sell for $10.18 on average, from $5.36 to $17.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.18 that is $1K to $3K a year per listing.
- Average price
- $10.18under the $15 to $100 sweet spot
- Price range
- $5.36–$17.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #337 within Safety. It carries 6,916 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 97%
- Out of stock, average day
- 5.1%
- Average rank
- #337in Safety
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 6,916per listing
- Listings tracked
- 32
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Bath Cups products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The First Years Stack & Count Stacking Cups - Colorful Baby Stacking Water Toys Set - Stackable Cups for Learning - Baby Bath Toys - Toddler Water Table Toys - 8 Count
- Price
- $7.23
- Rating
- 4.8/5
- Reviews
- 92,629
- Age
- 19y ago

Skip Hop Zoo Stack and Pour Buckets Rinse Cups Multi
- Price
- $8.80
- Rating
- 4.8/5
- Reviews
- 5,646
- Age
- 10y ago

Dr. Browns CleanUp Dino-Pour Baby Bath Rinse Cup Tear-Free Rinsing for Babies and Toddlers BPA Free
- Price
- $5.92
- Rating
- 4.8/5
- Reviews
- 3,664
- Age
- 3y ago

Nuby 5-Piece Splish Splash Stacking Cups Baby Bath Toy
- Price
- $6.66
- Rating
- 4.3/5
- Reviews
- 6,812
- Age
- 8y ago

Fajiabao Baby Bath Toys for Kids Ages 1-3 Toddler Bath Toys Mold Free for 2-4 Bathtub Sand Beach Pool Water Toys for 1+ Year Old Girl Gifts 5 PCS (Color Random)
- Price
- $8.42
- Rating
- 4.6/5
- Reviews
- 1,642
- Age
- 2y ago
Trending
estimated 90-day click momentum
Mold Free Bath Toys | Easy Clean & Fun Baby Bath Toys for Kids Ages 1-3 | Watering Can Bath Cups Water Wheel Whale Bath Toy for Babies 12+ Months | Bathtub Pool Water Toys for 1+ Year Old Girl Gifts
- Price
- $11.65
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 3mo ago

Frida Baby Stack + Pour Bath Tower Bath Toy Bath Toys for Toddlers Teaches Child to Grasp Stack & Scoop. Gross to Fine Motor Skills Hand Eye Coordination Sort by Size Count Pretend Play
- Price
- $9.85
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 6mo ago

SIUQ 300 Pack 3 oz Paper Cups Disposable Bathroom Cups Small Mouthwash Cup Hot/Cold Beverage Drinking Cups Mini Paper Cups for Bathroom Birthday Party Travel Events Picnic BBQ (Daisy)
- Price
- $14.01
- Rating
- 4.8/5
- Reviews
- 2,603
- Age
- 3y ago

Skip Hop Baby Bath Toy Tub-to-Table Caf Bubble & Foam Set Bathtub Sensory Development Toy Age 12m+
- Price
- $10.99
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 1y ago

Amazon Basics Mini Disposable Clear Plastic Cups 3oz 100 Count
- Price
- $5.36
- Rating
- 4.6/5
- Reviews
- 816
- Age
- 8mo ago
Newest
by launch date
Mold Free Bath Toys | Easy Clean & Fun Baby Bath Toys for Kids Ages 1-3 | Watering Can Bath Cups Water Wheel Whale Bath Toy for Babies 12+ Months | Bathtub Pool Water Toys for 1+ Year Old Girl Gifts
- Price
- $11.65
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 3mo ago

Frida Baby Stack + Pour Bath Tower Bath Toy Bath Toys for Toddlers Teaches Child to Grasp Stack & Scoop. Gross to Fine Motor Skills Hand Eye Coordination Sort by Size Count Pretend Play
- Price
- $9.85
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 6mo ago

Amazon Basics Mini Disposable Clear Plastic Cups 3oz 100 Count
- Price
- $5.36
- Rating
- 4.6/5
- Reviews
- 816
- Age
- 8mo ago

Zeewoo Baby Bath Toys for Kids Ages 1-3 Toddler Bath Toys Mold Free Bathtub Toys for 12+ Months Pool Water Table Beach Sand Toys Stacking Cups Floating Boats for 1+ Years Old Girls Boys Gifts 11 PCS
- Price
- $9.38
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 1y ago

Skip Hop Baby Bath Toy Tub-to-Table Caf Bubble & Foam Set Bathtub Sensory Development Toy Age 12m+
- Price
- $10.99
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
37
Est. top-5 brand share
55%
Top 20: 96%
Est. top-5 click share
50%
Top 20: 86%
Open market
40%
- The First Years19%
- Skip Hop18%
- Dr. Brown's7%
- Nuby6%
- Fajiabao5%
- Frida5%
Demand
Bath Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Bath Cups search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bath cups26K/yr
- bath cups for toddlers10K/yr
- bath toy cups7K/yr
- bath stacking cups5K/yr
- bath toys cups5K/yr
- baby bath cups4K/yr
- bath cups for kids4K/yr
- bath cups for toddlers 1-32K/yr
Reviews and returns
What reviews say buyers love and hate about Bath Cups
We read the reviews and the return reasons for every product selling here.
“Odd size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Cups questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









