Is bath cups profitable to sell on Amazon United States?

The niche generates $46K/yr across 32 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (44/100).

How competitive is the bath cups niche?

24 brands and 37 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in bath cups?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 0.9%.

When does demand for bath cups peak?

Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the bath cups niche?

Listings span $5.36–$17.39; the average listing price is $10.18 (sweet spot $15–$100). The average incumbent carries 6,916 reviews — the moat a new listing must climb.

bath cups

Skip it

A small market ($46K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.18

avg listing price — sweet spot $15–$100

Review moat

Bad6,916

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$5.36–$17.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Market size

Bad$46K

$46K/yr · 62K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, bath cups is a $46K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

bath cups market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $41K–$51K; units × avg price
Conversion rate: 7.2%
Avg BSR: #337
Page quality: 0%
Prime: 97%
Sponsored: 69%
Out of stock: 5.1%
Avg brand age: 41 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

50%

Top 20: 86%

Open market

40%

The First Years19%
Skip Hop18%
Dr. Brown's7%
Nuby6%
Fajiabao5%
Frida5%

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — -16.8% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top bath cups search terms

bath cups26K/yr -1.9%5.5% conv.
bath cups for toddlers10K/yr -30.0%5.9% conv.
bath toy cups7K/yr -27.3%6.1% conv.
bath stacking cups5K/yr -20.9%5.4% conv.
bath toys cups5K/yr -24.4%5.5% conv.
baby bath cups4K/yr -13.5%5.1% conv.
bath cups for kids4K/yr -35.6%4.8% conv.
bath cups for toddlers 1-32K/yr -51.2%4.0% conv.

All search terms

Top bath cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The First Years Stack & Count Stacking Cups - Colorful Baby Stacking Water Toys Set - Stackable Cups for Learning - Baby Bath Toys - Toddler Water Table Toys - 8 Count

The First Years$7.234.8★92,629 rev

Skip Hop Zoo Stack and Pour Buckets Rinse Cups Multi

Skip Hop$8.804.8★5,646 rev

Dr. Browns CleanUp Dino-Pour Baby Bath Rinse Cup Tear-Free Rinsing for Babies and Toddlers BPA Free

Dr. Brown's$5.924.8★3,664 rev

Nuby 5-Piece Splish Splash Stacking Cups Baby Bath Toy

Nuby$6.664.3★6,812 rev

Fajiabao Baby Bath Toys for Kids Ages 1-3 Toddler Bath Toys Mold Free for 2-4 Bathtub Sand Beach Pool Water Toys for 1+ Year Old Girl Gifts 5 PCS (Color Random)

Fajiabao$8.424.6★1,642 rev

Newest

by launch date

Mold Free Bath Toys | Easy Clean & Fun Baby Bath Toys for Kids Ages 1-3 | Watering Can Bath Cups Water Wheel Whale Bath Toy for Babies 12+ Months | Bathtub Pool Water Toys for 1+ Year Old Girl Gifts

EazierWizter$11.6532 rev

3mo ago

Frida Baby Stack + Pour Bath Tower Bath Toy Bath Toys for Toddlers Teaches Child to Grasp Stack & Scoop. Gross to Fine Motor Skills Hand Eye Coordination Sort by Size Count Pretend Play

Frida$9.8547 rev

6mo ago

Amazon Basics Mini Disposable Clear Plastic Cups 3oz 100 Count

Amazon Basics$5.36816 rev

8mo ago

Zeewoo Baby Bath Toys for Kids Ages 1-3 Toddler Bath Toys Mold Free Bathtub Toys for 12+ Months Pool Water Table Beach Sand Toys Stacking Cups Floating Boats for 1+ Years Old Girls Boys Gifts 11 PCS

Zeewoo$9.38249 rev

1y ago

Skip Hop Baby Bath Toy Tub-to-Table Caf Bubble & Foam Set Bathtub Sensory Development Toy Age 12m+

Skip Hop$10.99382 rev

1y ago

What buyers say about bath cups

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience18%

“Lots of fun”

Quality-Overall11%

“Good quality cups”

Advertised Vs Actual Product9%

“Exactly what I wanted”

Value For Money8%

“Excellent value”

Size-Overall7%

“Great size”

Ease Of Use7%

“Easy peasy”

Strength5%

“Sturdy construction”

Color5%

“The colors are perfect”

Durability4%

“Good durability”

Ease Of Cleaning4%

“Easy Cleanup”

What buyers complain about

Size-Overall24%

“Odd size”

Quality-Overall8%

“Poor quality”

Ease Of Use6%

“Hard to pour”

Value For Money6%

“Overpriced cup”

Ease Of Cleaning5%

“so then I dont love using it when its dirty”

Dispensing Mechanism4%

“Do not fit in standard dispense”

Leak-Proof4%

“Not leakproof”

Strength4%

“A little flimsy”

Advertised Vs Actual Product3%

“Misrepresented”

Durability2%

“They suck will break”

Top return reasons

Size-Overall63%

Advertised Vs Actual Product5%

Value For Money5%

Material Quality4%

Quality-Overall4%

Defective Material/Parts3%

Color2%

Functionality-Overall2%

Gifting Purpose2%

Strength1%

Common questions

Is bath cups profitable to sell on Amazon United States?: The niche generates $46K/yr across 32 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (44/100).
How competitive is the bath cups niche?: 24 brands and 37 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in bath cups?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 0.9%.
When does demand for bath cups peak?: Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the bath cups niche?: Listings span $5.36–$17.39; the average listing price is $10.18 (sweet spot $15–$100). The average incumbent carries 6,916 reviews — the moat a new listing must climb.