bassinet mattress protector
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Great$19.05avg listing price — sweet spot $15–$100
Price range
Good$10.20–$27.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$209K$209K/yr · 279K searches
Review moat
Okay2,419.12avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bassinet mattress protector is a $209K/yr Amazon United States market (279K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 37/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
bassinet mattress protector market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $191K–$238K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
14
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
8%
- Biloban38%
- Yoofoss26%
- Coldwind18%
- KeaBabies4%
- Moonsea3%
- Asatdd3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top bassinet mattress protector search terms
- bassinet mattress protector146K/yr
- waterproof bassinet mattress protector52K/yr
- bassinet waterproof mattress cover28K/yr
- waterproof bassinet cover9K/yr
- bassinet waterproof cover6K/yr
- bassinet protector waterproof8K/yr
- water proof bassinet mattress cover4K/yr
- bassinet waterproof pad5K/yr
- bassinet protector4K/yr
- waterproof bassinet pad5K/yr
Top bassinet mattress protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yoofoss Waterproof Bassinet Mattress Pad Cover 2 Pack Fit for Rectangle Bassinet Mattress Baby Bassinet Mattress Protector for Boys and Girls 34X19in
Yoofoss$14.804.7★1,980 rev
Waterproof Bassinet Mattress Pad Cover Compatible with Baby Delight Beside Me Dreamer Bassinet 2 Pack Ultra Soft Surface Breathable and Easy Care
Biloban$22.034.7★9,481 rev
Bassinet Mattress Pad Cover Fit for Hourglass/Oval Bassinet Mattress Waterproof Bassinet Mattress Protector Quilted Bassinet Sheets (32x17) 2 Pack for Boys Girls White
Coldwind$14.414.7★656 rev
Bassinet Mattress Pad Cover Waterproof Quilted Mattress Protector Sheets Fits All Mainstream Bassinet - Rectangle Oval Hourglass 2 Pack 17 x 33 Ultra Soft Breathable White and Grey
Biloban$14.644.7★1,109 rev
Bassinet Mattress Pad Cover Waterproof Fits 19 x 33 Baby Delight BabyBond YADAQE KoolaBaby Angelbliss Cowiewie Maxi COSI and Dream On Me Skylar/Lotus Bassinet Ultra Soft 2 Pack
Biloban$16.974.7★1,109 rev
Newest
by launch dateWaterproof Bassinet Mattress Pad Cover Fit for Kiniew Baby Bassinets Bedside Sleeper and AirClub Bassinet Bedside Sleeper 2 Pack Ultra Soft Surface Breathable and Easy Care
Biloban$24.269,481 rev
Waterproof Bassinet Mattress Protector Cover Fits for Baby Delight whiffee AirClub Kiniew and Larex 3 in 1 Bassinet Bedside Sleeper 2 Pack Skin Friendly and Breathable Bassinet Mattress Pad
DMS PROTECTOR$19.1542 rev
2pk Waterproof Bassinet Sheets Girls Boys 33x17 Universal Fit (Soft White)
KeaBabies$19.141,701 rev
Asatdd Waterproof Bassinet Mattress Pad Protector Cover 2 Pack
Asatdd$14.0921 rev
Bassinet Mattress Pad Cover Fit for Baby Delight/Mika Micky/Dream On Me Lotus/ANGELBLISS/KoolerThings (3 in 1) Bedside Sleeper Waterproof Bassinet Mattress Protector Quilted Bassinet Sheets 2 Pack
Coldwind$21.13656 rev
Trending
90-day click momentumAsatdd Waterproof Bassinet Mattress Pad Protector Cover 2 Pack
Asatdd$14.095.0★
2pk Waterproof Bassinet Sheets Girls Boys 33x17 Universal Fit (Soft White)
KeaBabies$19.144.7★
Joey + Joan Waterproof Bassinet Mattress Pad Cover 19 x 32 for Cowiewie Bedside Sleeper Bassinet Sheets Made from Ultra Soft Bamboo Viscose Terry 2 Pack
Joey + Joan$25.204.8★
Waterproof Bassinet Mattress Pad Cover Fit for Kiniew Baby Bassinets Bedside Sleeper and AirClub Bassinet Bedside Sleeper 2 Pack Ultra Soft Surface Breathable and Easy Care
Biloban$24.264.7★
American Baby Company 2 Pack Waterproof Flat Reusable Bassinet Mattress Pad Protector Embossed Quilt-Like Bassinet Protective Mattress Pad Cover for Babies Adults and Pets White 15 x 33
American Baby Company$10.204.5★
What buyers say about bassinet mattress protector
What buyers praise and complain about, mined from review topics.What buyers love
“Fit my bassinet perfectly”
“these covers have been holding up well after many washes”
“Great quality”
“Good Waterproof Cover”
“Great deal for a pack of two”
“smooth under my babies sheets”
“Just as Described”
“Great bassinet mattress pad cover”
“Does a very good job at protecting the mattress”
“easy to clean”
What buyers complain about
“Fits smaller”
“Kept mattress pad dry”
“bunches up/not safe after a few uses”
“Not good material”
“There is a slight bunching though”
“However, rather upset that it advertised for there to be 2 and only 1 was in the box”
“Very poor material went bad after first wash”
“bunches up/not safe after a few uses”
“not sure about waterproof”
“Crunchy texture”
Top return reasons
Common questions
- Is bassinet mattress protector profitable to sell on Amazon United States?
- The niche generates $209K/yr across 17 tracked products. 90-day search growth is +0.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the bassinet mattress protector niche?
- 10 brands and 14 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in bassinet mattress protector?
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Durability. The return rate is 3.4%.
- When does demand for bassinet mattress protector peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the bassinet mattress protector niche?
- Listings span $10.20–$27.78; the average listing price is $19.05 (sweet spot $15–$100). The average incumbent carries 2,419 reviews — the moat a new listing must climb.