Bassinet Mattress

Shoppers searched for this 880K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $394K a year.

Searches, last 12 months

880K

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

1.1%

Market size, estimated

$394Ka year

Peak month

July1.3× the quietest month

Top search term

bassinet mattress580K searches a year

Listings sell for $40.02 on average, from $14.41 to $95.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $40.02 that is $10K to $20K a year per listing.

Average price

$40.02inside the $15 to $100 sweet spot

Price range

$14.41–$95.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$10K–$20K

Returns

4.1%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #20 within Bedding. It carries 3,063 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#20in Bedding

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

3,063per listing

Listings tracked

43

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

38 months