Bassinet

Shoppers searched for this 13.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.4M a year.

Searches, last 12 months

13.3M

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

0.4%

Market size, estimated

$7.4Ma year

Peak month

January1.2× the quietest month

Top search term

bassinet5.9M searches a year

Listings sell for $126.35 on average, from $24.62 to $363.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $126.35 that is $63K to $95K a year per listing.

Average price

$126.35above the $15 to $100 sweet spot

Price range

$24.62–$363.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$63K–$95K

Returns

4.3%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #63 within Furniture. It carries 1,808 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

95%

Out of stock, average day

6.2%

Average rank

#63in Furniture

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,808per listing

Listings tracked

76

23 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

23Amazon's first-year sales bar

Average brand age

39 months