Is basket profitable to sell on Amazon United States?

The niche generates $8.5M/yr across 88 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (62/100).

How competitive is the basket niche?

52 brands and 84 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in basket?

Top complaints mined from reviews: Size-Overall, Strength, Value For Money. The return rate is 2.1%.

When does demand for basket peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the basket niche?

Listings span $7.66–$57.46; the average listing price is $22.24 (sweet spot $15–$100). The average incumbent carries 5,593 reviews — the moat a new listing must climb.

basket

Worth a look

Shows a $8.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$8.5M

$8.5M/yr · 23.6M searches

Avg price

Great$22.24

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Price range

Great$7.66–$57.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 6% kills the launch gate

Review moat

Bad5,593.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, basket is a $8.5M/yr Amazon United States market (23.6M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 500K–600K; avg 6,000–8,000/product
Revenue / yr: $11.1M–$13.3M; units × avg price
Launch success: 93%; 14 of 15 new (360d)
Conversion rate: 1.6%
Avg BSR: #188
Page quality: 0%
Prime: 98%
Sponsored: 98%
Out of stock: 0.9%
Avg brand age: 36 months
Avg seller age: 139 days

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

52 flat

Sellers

Top-5 brand share

43%

Top 20: 78%

Top-5 click share

26%

Top 20: 58%

Open market

52%

OIAHOMY12%
Goodpick10%
JMvicyroam9%
Happyiren6%
Pro Goleem6%
HZFTJOY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 88 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JMvicyroam Woven Basket Small Rope Storage Bin with Handles & Ribbon Bag Organizer for Shelves Closets Gift Basket Empty for Birthday Books Dog Toys White

JMvicyroam$8.684.4★680 rev

Happyiren Medium Woven Cotton Rope Basket Empty DIY Gift Basket for Burr

Happyiren$9.834.6★1,464 rev

Pro Goleem Small Woven Basket with Gift Bags and Ribbons Durable Baskets for Gifts Empty Small Rope Basket for Storage 12X 8 X 5 Baby Toy Bin with Handles White

Pro Goleem$9.934.6★2,934 rev

BeeGreen Canvas Tote Bag Monogram Embroidery Personalized Gift Bags for Birthday Beach Work Wedding Gifts Basket for Women Teacher Mom Friends Coworker Sister Nurse Cute Initial Totes Cool (Letter J)

BeeGreen$16.864.8★7,718 rev

Goodpick Cube Storage Bins - Towel Book Cloth Shoes Closet Shelf Woven Baskets for Office Baby Laundry Toys 13x10x9

Goodpick$15.964.7★2,897 rev

Newest

by launch date

Small Woven Gift Basket Empty with Bag & Ribbon Storage Basket for Fathers Day for Dad Baby Shower Boy or Girl Birthdays Raffle Graduation Cute Organizer with Handles 12x8x5 White

Kodomoore$8.4214 rev

4mo ago

SUNCOLOR Small Woven Gift Basket Set with Cut Paper Shred Filler Pull Bow & Cellophane Bag 12x8x5 Inch Durable Cotton Rope Storage Basket for Easter Baby Shower Birthday

SUNCOLOR$9.51138 rev

5mo ago

5 Pack Small Woven Storage Baskets for Shelves Cotton Rope Baskets Organizer for Bathroom Closet & Nursery Decorative Storage Bins for Organizing Socks Toys 11.8x7.9x4.7 Khaki/White

Yilobi$23.56164 rev

5mo ago

5 Pack Decorative Small Storage Baskets for Shelves Cotton Rope Woven Basket for Organizing Bathroom Nursery Closet Cabinet Toys & Socks Gift Baskets Empty 11.8x7.9x4.7 Khaki

Yilobi$23.55164 rev

5mo ago

OIASKET Basket for Gifts Empty Large Gift Basket 13L with Gift Bag and Ribbon Woven Cotton Basket for Baby Showers Birthday Wedding Mothers Day 13.58x10x5.9 White and Cream

OIASKET$15.3179 rev

6mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“This basket is very good quality”

Size-Overall14%

“The fit is snug”

Strength8%

“Cute,sturdy”

Storage Capacity7%

“Great space saver”

Value For Money7%

“Excellent value”

Advertised Vs Actual Product5%

“As described”

Gifting Purpose4%

“Perfect gift”

Durability4%

“Material seems durable”

Ease Of Use3%

“Very Convenient”

Color3%

“Colors are cute”

What buyers complain about

Size-Overall30%

“Very large”

Strength9%

“Not Sturdy”

Value For Money7%

“Waste of money”

Advertised Vs Actual Product6%

“Deceptive advertising”

Quality-Overall6%

“Awful quality”

Shape/Style4%

“Way out of shape”

Color2%

“Color is off”

Durability2%

“Falling apart”

Material Quality1%

“Horrible material”

Smell1%

“Chemical smell,”

Top return reasons

Size-Overall64%

Color5%

Advertised Vs Actual Product5%

Strength3%

Defective Material/Parts3%

Quality-Overall3%

Bin Capacity3%

Value For Money2%

Shape/Style2%

Material Quality2%

Common questions

Is basket profitable to sell on Amazon United States?: The niche generates $8.5M/yr across 88 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (62/100).
How competitive is the basket niche?: 52 brands and 84 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in basket?: Top complaints mined from reviews: Size-Overall, Strength, Value For Money. The return rate is 2.1%.
When does demand for basket peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the basket niche?: Listings span $7.66–$57.46; the average listing price is $22.24 (sweet spot $15–$100). The average incumbent carries 5,593 reviews — the moat a new listing must climb.

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basket

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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