Barrettes for Toddler Girls

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $727K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

3.5%

Market size, estimated

$727Ka year

Peak month

November2.3× the quietest month

Top search term

baby hair accessories414K searches a year

Listings sell for $8.97 on average, from $3.69 to $16.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $8.97 that is $7K to $9K a year per listing.

Average price

$8.97under the $15 to $100 sweet spot

Price range

$3.69–$16.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$9K

Returns

1.0%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #189 within Baby Care. It carries 3,556 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#189in Baby Care

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

3,556per listing

Listings tracked

98

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months