barrettes for toddler girls
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Market size
Good$727K$727K/yr · 2.3M searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,556.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.97avg listing price — sweet spot $15–$100
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Price range
Bad$3.69–$16.77cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, barrettes for toddler girls is a $727K/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
barrettes for toddler girls market data
- Units sold / yr
- 80K–100K
- avg 750–1,000/product
- Revenue / yr
- $718K–$897K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #189
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.9%
- Avg brand age
- 36 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
61 flat
Sellers
78
Top-5 brand share
38%
Top 20: 73%
Top-5 click share
23%
Top 20: 55%
Open market
58%
- CÉLLOT13%
- auroray9%
- Funtopia6%
- ELEMIRSA5%
- Teenitor5%
- CISMARK4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.3×
Top barrettes for toddler girls search terms
- baby hair accessories414K/yr
- toddler hair clips401K/yr
- baby girl hair accessories353K/yr
- hair clips for toddler girls163K/yr
- hair barrettes for girls158K/yr
- kids hair clips101K/yr
- barrettes for girls121K/yr
- toddler hair90K/yr
- toddler girl hair clips65K/yr
- little girl hair clips65K/yr
Top barrettes for toddler girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funtopia Hair Clips for Girls 100 Pcs No Slip Metal Snap Barrettes for Kids Teens Women Cute Candy Color Cartoon Design Hair Pins (Animals Fruits Crowns Stars)
Funtopia$9.304.7★18,465 rev
CLLOT Baby Hair Clips 50PCS Baby Girls Fully Lined Baby Bows Hair Pins Tiny 2 Hair Bows Alligator Clips for Baby Girls Infants Toddlers in Pairs
CÉLLOT$9.764.8★15,855 rev
EleMirsa 96pcs Baby Girl Hair Clips - 24 Multicolors Mini Flower Claw Clips in Organizer Box
ELEMIRSA$7.514.8★687 rev
auroray Hair Accessories for Girl 1543 Pcs Elastic Hair Rubber Bands Set 20 Colors Elastic Hair Ties with Organizer Box Cotton Baby Hair Ties Hair Tail Tools Rat Tail Comb Butterfly Hair Clips
auroray$9.764.6★3,654 rev
56PCS Toddler Hair Accessories Set: Colorful Rainbow Barrettes Pins Candy Fruits Butterflies for Kids Stylish Hairstyles
CISMARK$9.044.5★1,069 rev
Newest
by launch date
Teenitor Hair Accessories for Girls 193pcs Hair Clips for Girls Toddler Hair Accessories Mini Girls Hair Clips Small Claw Clips Bobby Pins and Hair Ties
Teenitor$7.79230 rev
doboi 40Pcs Toddler Hair Clips Hair Barrettes Baby Girls Hair Bows Clips Floral Print Non Slip Snap Hairpins Flower Hair Clips for Girls Kids Toddler Hair Accessories
doboi$9.04549 rev
Mini Flower Hair Clip Flower Clips Colorful Mini Hair Claw for Women Girls Baby Toddler Bangs Strong Grip Small Tiny Rainbow Hair Clips (50 Matte Colors)
Yongdeli$4.95785 rev
CLLOT 40pcs Mini 1.2 Grosgrain Ribbon Snap Clips - Tiny Fine Thin Hair Bows in Pairs for Baby Girls Toddlers and Infants
CÉLLOT$6.85997 rev
EleMirsa 96pcs Baby Girl Hair Clips - 24 Multicolors Mini Flower Claw Clips in Organizer Box
ELEMIRSA$7.51687 rev
Trending
90-day click momentumTeenitor Hair Accessories for Girls 193pcs Hair Clips for Girls Toddler Hair Accessories Mini Girls Hair Clips Small Claw Clips Bobby Pins and Hair Ties
Teenitor$7.794.5★
EleMirsa 96pcs Baby Girl Hair Clips - 24 Multicolors Mini Flower Claw Clips in Organizer Box
ELEMIRSA$7.514.8★
WDGROW Baby Hair Ties Bloom Toddler Hair Ties No Damage 120pcs Age 0-8 Ponytail Holder for Little Girls Hair Accessories Elastic Thin Soft Hair Bands No Crease Mini Hair Scrunchies
WDGROW$7.014.6★
Auroray 32 Colors Small Hair Rubber Bands with 16 Styling Tools 2000 Pcs Elastic Girl Baby Hair Ties Mini Bands with Elastic Cutter Hair Accessories Xmas Stuff for Girls Baby Toddlers Kids
auroray$9.804.6★
40 PCS Cute Toddler Snap Hair Clips with Flower Patterns - 1.5 Mini Hair Barrettes and Accessories for Baby Girls Infants Toddlers
YHXX YLEN$8.794.4★
What buyers say about barrettes for toddler girls
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Great Product and Tools”
“Excellent value”
“easy to hold”
“Great fit”
“The material feels durable”
“Exactly what I ordered”
“Nice for our hair”
“stylish hairstyles so much easier”
“So soft”
What buyers complain about
“Breaks Easily”
“spray mechanism broken”
“Inconsistent quality”
“Never Worked”
“The teeth are to short”
“Leaks like crazy”
“Stretch too easily”
“Not strong”
“Cheap”
“definitely not holding any hair”
Top return reasons
Common questions
- Is barrettes for toddler girls profitable to sell on Amazon United States?
- The niche generates $727K/yr across 98 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the barrettes for toddler girls niche?
- 61 brands and 78 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in barrettes for toddler girls?
- Top complaints mined from reviews: Durability, Spray/Flow, Quality-Overall. The return rate is 1.0%.
- When does demand for barrettes for toddler girls peak?
- Demand peaks in Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the barrettes for toddler girls niche?
- Listings span $3.69–$16.77; the average listing price is $8.97 (sweet spot $15–$100). The average incumbent carries 3,556 reviews — the moat a new listing must climb.