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Baptism Blanket

Fail

Shoppers spend an estimated $55K a year here, so Baptism Blanket is a Fail.

Flapen Score
49
49 / 100
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Market size
$55K/yr91K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
35%top-5 click share · 33 brands · 35 sellers

Flapen Score

Baptism Blanket against its category

The dotted line is the Baby Products average. Past it, Baptism Blanket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baptism Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Baptism Blanket 91K times last year and spent an estimated $55K. The top 5 brands take 45% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
4.0%
Market size, estimated
$55Ka year
Peak month
October1.4× the quietest month
Top search term
white baby blanket67K searches a year

02 · Price

A sale here is worth $15.38.

Listings sell for $15.38 on average, from $7.11 to $37.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.38 that is $0 to $2K a year per listing.

Average price
$15.38inside the $15 to $100 sweet spot
Price range
$7.11–$37.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #240 within Bedding. It carries 2,078 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#240in Bedding
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,078per listing
Listings tracked
42

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Baptism Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

35

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

35%

Top 20: 78%

Open market

51%

  • Brand 114%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Baptism Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Baptism Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white baby blanket67K/yr
  • baby blanket white6K/yr
  • white knit baby blanket5K/yr
  • white blanket baby5K/yr
  • white receiving blankets for baby4K/yr
  • white baby blanket for photoshoot4K/yr

Reviews and returns

What reviews say buyers love and hate about Baptism Blanket

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Thickness”
2.9%of orders come back
“Not as thick as I would have hoped”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Baptism Blanket questions

Answered from the same tracked data.