Baby Wipes Single Pack
FailThe top 5 brands take 100% of clicks, so Baby Wipes Single Pack is a Fail.
- Flapen Score
- 41 / 100Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 4441
- Market size
- $161K/yr87K searches / yr
- 90-day growth
- +28.1%search demand this quarter
- Competition
- 89%top-5 click share · 3 brands · 65 sellers
Flapen Score
Baby Wipes Single Pack against its category
The dotted line is the Baby Products average. Past it, Baby Wipes Single Pack is stronger. Inside it, weaker.
Market
The Baby Wipes Single Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Wipes Single Pack 87K times last year and spent an estimated $161K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 15.7% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- +28.1%
- Conversion, latest week
- 15.7%
- Market size, estimated
- $161Ka year
- Top search term
- baby wipes single pack16K searches a year
02 · Price
A sale here is worth $11.84.
Listings sell for $11.84 on average, from $2.16 to $37.35. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $11.84 that is $24K to $30K a year per listing.
- Average price
- $11.84under the $15 to $100 sweet spot
- Price range
- $2.16–$37.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $24K–$30K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Diapering. It carries 70,502 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Diapering
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 70,502per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Baby Wipes Single Pack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 153%
- Brand 242%
- Brand 35%
Demand
Baby Wipes Single Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 4.2× · 11 of 12 months tracked
Search terms
Top Baby Wipes Single Pack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby wipes single pack16K/yr
- pampers complete clean baby wipes6K/yr
- baby wipes 1 pack12K/yr
- pampers complete clean wipes10K/yr
- pampers wipes complete clean7K/yr
- wipes single pack4K/yr
- baby wipes 2 pack17K/yr
- single pack baby wipes4K/yr
- baby wipes one pack4K/yr
- baby wipes single3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Wipes Single Pack
We read the reviews and the return reasons for every product selling here.
“Chemically smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Wipes Single Pack questions
Answered from the same tracked data.









