Baby Wipes Single Pack
FailThe top 5 brands take 100% of clicks, so Baby Wipes Single Pack is a Fail.
- Flapen Score
- 41 / 100Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 4441
- Market size
- $161K/yr87K searches / yr
- 90-day growth
- +28.1%search demand this quarter
- Competition
- 89%top-5 click share · 3 brands · 65 sellers
Flapen Score
Baby Wipes Single Pack against its category
The dotted line is the Baby Products average. Past it, Baby Wipes Single Pack is stronger. Inside it, weaker.
Market
The Baby Wipes Single Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Wipes Single Pack 87K times last year and spent an estimated $161K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 15.7% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- +28.1%
- Conversion, latest week
- 15.7%
- Market size, estimated
- $161Ka year
- Top search term
- baby wipes single pack16K searches a year
02 · Price
A sale here is worth $11.84.
Listings sell for $11.84 on average, from $2.16 to $37.35. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $11.84 that is $24K to $30K a year per listing.
- Average price
- $11.84under the $15 to $100 sweet spot
- Price range
- $2.16–$37.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $24K–$30K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Diapering. It carries 70,502 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Diapering
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 70,502per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Baby Wipes Single Pack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Huggies Natural Care Sensitive Baby Wipes Unscented Hypoallergenic 99% Purified Water 1 Flip-Top Pack (56 Wipes Total)
- Price
- $2.16
- Rating
- 4.8/5
- Reviews
- 126,360
- Age
- 12y ago

Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 864 Total (12 Flip-Top Packs)
- Price
- $22.71
- Rating
- 4.7/5
- Reviews
- 43,180
- Age
- 2y ago

Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 72 Total (1 Flip-Top Packs)
- Price
- $2.70
- Rating
- 4.7/5
- Reviews
- 43,180
- Age
- 7y ago

Huggies Simply Clean Unscented Baby Diaper Wipes 1 Flip-Top Pack (64 Wipes Total) Packaging May Vary
- Price
- $2.24
- Rating
- 4.8/5
- Reviews
- 78,608
- Age
- 8y ago

Pampers Sensitive Baby Wipes - Fragrance Free 56 Count 1X
- Price
- $2.38
- Rating
- 4.8/5
- Reviews
- 239,703
- Age
- 12y ago
Trending
estimated 90-day click momentum
Pampers Ultraclean Baby Wipes (Previously Free & Gentle) 99% Water Hypoallergenic Unscented 100% Plant Based Plastic-Free 936 Wipes Total (12X Flip-Top Packs)
- Price
- $30.02
- Rating
- 4.8/5
- Reviews
- 2,211
- Age
- 2y ago

Huggies Natural Care Sensitive Baby Wipes Unscented Hypoallergenic 99% Purified Water 1 Flip-Top Pack (56 Wipes Total)
- Price
- $2.16
- Rating
- 4.8/5
- Reviews
- 126,360
- Age
- 12y ago

Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 1152 Total (16 Flip-Top Packs)
- Price
- $37.35
- Rating
- 4.7/5
- Reviews
- 43,180
- Age
- 7y ago

Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 864 Total (12 Flip-Top Packs)
- Price
- $22.71
- Rating
- 4.7/5
- Reviews
- 43,180
- Age
- 2y ago

The Honest Company Hypoallergenic Multi-Use Baby Wipes for Sensitive Skin Geo Mood 60 Count
- Price
- $4.71
- Rating
- 4.8/5
- Reviews
- 53,981
- Age
- 3y ago
Newest
by launch date
Huggies Extra Large Baby Wipes Unscented 1 Flip-Top Pack 42 XL Wipes Total Packaging May Vary
- Price
- $2.33
- Rating
- 4.8/5
- Reviews
- 4,116
- Age
- 1y ago

Pampers Ultraclean Baby Wipes (Previously Free & Gentle) 99% Water Hypoallergenic Unscented 100% Plant Based Plastic-Free 936 Wipes Total (12X Flip-Top Packs)
- Price
- $30.02
- Rating
- 4.8/5
- Reviews
- 2,211
- Age
- 2y ago

Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 864 Total (12 Flip-Top Packs)
- Price
- $22.71
- Rating
- 4.7/5
- Reviews
- 43,180
- Age
- 2y ago

The Honest Company Hypoallergenic Multi-Use Baby Wipes for Sensitive Skin Geo Mood 60 Count
- Price
- $4.71
- Rating
- 4.8/5
- Reviews
- 53,981
- Age
- 3y ago

Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 72 Total (1 Flip-Top Packs)
- Price
- $2.70
- Rating
- 4.7/5
- Reviews
- 43,180
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
65
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Pampers53%
- HUGGIES42%
- The Honest Company5%
Demand
Baby Wipes Single Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 4.2× · 11 of 12 months tracked
Search terms
Top Baby Wipes Single Pack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby wipes single pack16K/yr
- pampers complete clean baby wipes6K/yr
- baby wipes 1 pack12K/yr
- pampers complete clean wipes10K/yr
- pampers wipes complete clean7K/yr
- wipes single pack4K/yr
- baby wipes 2 pack17K/yr
- single pack baby wipes4K/yr
- baby wipes one pack4K/yr
- baby wipes single3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Wipes Single Pack
We read the reviews and the return reasons for every product selling here.
“Chemically smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Wipes Single Pack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









