baby wipes scented
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.54avg listing price — sweet spot $15–$100
Price range
Good$2.70–$37.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$420K$420K/yr · 213K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad33,641.71avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, baby wipes scented is a $420K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
baby wipes scented market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $351K–$439K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 42%
- Out of stock
- 1.2%
- Avg brand age
- 61 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
232
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
1%
- HUGGIES47%
- Pampers32%
- Amazon Elements15%
- Cottonelle3%
- Cartrep2%
- WONDERFUL1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.5×
Top baby wipes scented search terms
- baby wipes scented63K/yr
- scented baby wipes35K/yr
- scented wipes17K/yr
- huggies cocoa and shea butter baby wipes10K/yr
- shea butter baby wipes10K/yr
- pampers complete clean baby wipes6K/yr
- pampers complete clean wipes10K/yr
- pampers wipes complete clean7K/yr
- baby wipes shea butter8K/yr
- wipes scented6K/yr
Top baby wipes scented products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 864 Total (12 Flip-Top Packs)
Pampers$22.714.7★43,180 rev
Amazon Elements Baby Wipes Fresh Scent Flip-Top Packs Alcohol-Free With Cucumber and Aloe 810 Count 9 Packs of 90
Amazon Elements$18.054.7★18,426 rev
Huggies Nourish Scented Baby Wipes 10 Push Button Packs (560 Wipes Total)
HUGGIES$27.994.8★3,068 rev
Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 72 Total (1 Flip-Top Packs)
Pampers$2.704.7★43,180 rev
Huggies Simply Clean Fresh Scent Baby Wipes 3 Flip-Top Packs of 64 (192 Wipes Total) Packaging May Vary
HUGGIES$6.864.8★6,205 rev
Newest
by launch date
Cottonelle Summer Fresh Scented Flushable Wipes 2 Flip-Top Packs 42 Wet Wipes per Pack
Cottonelle$4.74184,245 rev
Cottonelle Summer Fresh Scented Flushable Wipes 8 Packs 42 Wipes per Pack
Cottonelle$15.17184,245 rev
Huggies Extra Large Baby Wipes Unscented 9 Flip-Top Packs 378 XL Wipes Total Packaging May Vary
HUGGIES$14.254,116 rev
Pampers Wipes Clean & Calm Cotton Blossom Scent 336 Wipes Total (6x Pop-Top Packs)
Pampers$12.85638 rev
Shea Butter Baby Wipes 300 Count - Free From Phenoxyethanol Parabens Phthalates And Alcohol - Enriched With Soothing Shea Butter - Ultra Soft - Gentle On Skin - Hypoallergenic And pH Balanced
Cartrep$12.3918 rev
Trending
90-day click momentumCottonelle Summer Fresh Scented Flushable Wipes 8 Packs 42 Wipes per Pack
Cottonelle$15.174.7★
Cottonelle Summer Fresh Scented Flushable Wipes 2 Flip-Top Packs 42 Wet Wipes per Pack
Cottonelle$4.744.7★
Huggies Nourish Scented Baby Wipes 6 Push Button Packs (336 Wipes Total)
HUGGIES$16.734.8★
Shea Butter Baby Wipes 300 Count - Free From Phenoxyethanol Parabens Phthalates And Alcohol - Enriched With Soothing Shea Butter - Ultra Soft - Gentle On Skin - Hypoallergenic And pH Balanced
Cartrep$12.394.8★
Pampers Ultraclean Baby Wipes (Previously Free & Gentle) 99% Water Hypoallergenic Unscented 100% Plant Based Plastic-Free 936 Wipes Total (12X Flip-Top Packs)
Pampers$30.024.8★
What buyers say about baby wipes scented
What buyers praise and complain about, mined from review topics.What buyers love
“Cleansup great”
“Good smell”
“They are affordable”
“These baby wipes are of high quality”
“Nice and Soft”
“cleans well”
“Very moist”
“easy to pull”
“The material is thick”
“Durable product”
What buyers complain about
“Not Moist Enough”
“make it hard to clean up any messes”
“Not as thick”
“Smells awful”
“Bad quality”
“Irritates Skin”
“Sheets are too small”
“Not Easy to use”
“ridiculously expensive”
“Durability: NO”
Top return reasons
Common questions
- Is baby wipes scented profitable to sell on Amazon United States?
- The niche generates $420K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the baby wipes scented niche?
- 7 brands and 232 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in baby wipes scented?
- Top complaints mined from reviews: Moist/Dry, Ease Of Cleaning, Thickness. The return rate is 0.2%.
- When does demand for baby wipes scented peak?
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- What does it cost to enter the baby wipes scented niche?
- Listings span $2.70–$37.35; the average listing price is $17.54 (sweet spot $15–$100). The average incumbent carries 33,642 reviews — the moat a new listing must climb.