Baby Wipes Scented

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

+5.7%

Conversion, latest week

11.3%

Market size, estimated

$420Ka year

Peak month

August1.5× the quietest month

Top search term

baby wipes scented63K searches a year

Listings sell for $17.54 on average, from $2.70 to $37.35. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $17.54 that is $13K to $18K a year per listing.

Average price

$17.54inside the $15 to $100 sweet spot

Price range

$2.70–$37.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$18K

Returns

0.2%of orders · Amazon United States median 2.1%

42% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #62 within Diapering. It carries 33,642 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

83%

Out of stock, average day

1.2%

Average rank

#62in Diapering

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

33,642per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

61 months