Baby Wipes Scented
brand-locked demand (top 5 brands take 98% of clicks) — Baby Wipes Scented doesn't clear our bar today.
Flapen Score
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Is Baby Wipes Scented profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Baby Wipes Scented is a $420K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.
Baby Wipes Scented: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.7% over the last 90 days and 11.3% of searches end in a purchase.
$420K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 24 products
Top Baby Wipes Scented products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 864 Total (12 Flip-Top Packs)
- Price
- $22.71
- Rating
- 4.7/5
- Reviews
- 43,180
- Age
- 2y ago
Amazon Elements Baby Wipes Fresh Scent Flip-Top Packs Alcohol-Free With Cucumber and Aloe 810 Count 9 Packs of 90
- Price
- $18.05
- Rating
- 4.7/5
- Reviews
- 18,426
- Age
- 8y ago
Huggies Nourish Scented Baby Wipes 10 Push Button Packs (560 Wipes Total)
- Price
- $27.99
- Rating
- 4.8/5
- Reviews
- 3,068
- Age
- 4y ago
Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 72 Total (1 Flip-Top Packs)
- Price
- $2.70
- Rating
- 4.7/5
- Reviews
- 43,180
- Age
- 7y ago
Huggies Simply Clean Fresh Scent Baby Wipes 3 Flip-Top Packs of 64 (192 Wipes Total) Packaging May Vary
- Price
- $6.86
- Rating
- 4.8/5
- Reviews
- 6,205
- Age
- 2y ago
Trending
90-day click momentum
Cottonelle Summer Fresh Scented Flushable Wipes 8 Packs 42 Wipes per Pack
- Price
- $15.17
- Rating
- 4.7/5
- Reviews
- 184,245
- Age
- 6mo ago
Cottonelle Summer Fresh Scented Flushable Wipes 2 Flip-Top Packs 42 Wet Wipes per Pack
- Price
- $4.74
- Rating
- 4.7/5
- Reviews
- 184,245
- Age
- 6mo ago
Huggies Nourish Scented Baby Wipes 6 Push Button Packs (336 Wipes Total)
- Price
- $16.73
- Rating
- 4.8/5
- Reviews
- 3,068
- Age
- 3y ago
Shea Butter Baby Wipes 300 Count - Free From Phenoxyethanol Parabens Phthalates And Alcohol - Enriched With Soothing Shea Butter - Ultra Soft - Gentle On Skin - Hypoallergenic And pH Balanced
- Price
- $12.39
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 1y ago
Pampers Ultraclean Baby Wipes (Previously Free & Gentle) 99% Water Hypoallergenic Unscented 100% Plant Based Plastic-Free 936 Wipes Total (12X Flip-Top Packs)
- Price
- $30.02
- Rating
- 4.8/5
- Reviews
- 2,211
- Age
- 2y ago
Newest
by launch dateCottonelle Summer Fresh Scented Flushable Wipes 2 Flip-Top Packs 42 Wet Wipes per Pack
- Price
- $4.74
- Rating
- 4.7/5
- Reviews
- 184,245
- Age
- 6mo ago
Cottonelle Summer Fresh Scented Flushable Wipes 8 Packs 42 Wipes per Pack
- Price
- $15.17
- Rating
- 4.7/5
- Reviews
- 184,245
- Age
- 6mo ago
Huggies Extra Large Baby Wipes Unscented 9 Flip-Top Packs 378 XL Wipes Total Packaging May Vary
- Price
- $14.25
- Rating
- 4.8/5
- Reviews
- 4,116
- Age
- 1y ago
Pampers Wipes Clean & Calm Cotton Blossom Scent 336 Wipes Total (6x Pop-Top Packs)
- Price
- $12.85
- Rating
- 4.8/5
- Reviews
- 638
- Age
- 1y ago
Shea Butter Baby Wipes 300 Count - Free From Phenoxyethanol Parabens Phthalates And Alcohol - Enriched With Soothing Shea Butter - Ultra Soft - Gentle On Skin - Hypoallergenic And pH Balanced
- Price
- $12.39
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
232
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
1%
- HUGGIES47%
- Pampers32%
- Amazon Elements15%
- Cottonelle3%
- Cartrep2%
- WONDERFUL1%
- Open — no brand owns it (1 brand, 1%)
Baby Wipes Scented demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug · busiest ÷ quietest = 1.5×
Top Baby Wipes Scented search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby wipes scented63K/yr
- scented baby wipes35K/yr
- scented wipes17K/yr
- huggies cocoa and shea butter baby wipes10K/yr
- shea butter baby wipes10K/yr
- pampers complete clean baby wipes6K/yr
- pampers complete clean wipes10K/yr
- pampers wipes complete clean7K/yr
- baby wipes shea butter8K/yr
- wipes scented6K/yr
What reviews say buyers love and hate about Baby Wipes Scented
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Cleansup great”
“Good smell”
“They are affordable”
“These baby wipes are of high quality”
“Nice and Soft”
What buyers complain about
63% of reviews“Not Moist Enough”
“make it hard to clean up any messes”
“Not as thick”
“Smells awful”
“Bad quality”
Baby Wipes Scented return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Wipes Scented questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
