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Baby Wipes Baby Wipes with Aloe Vera

Fail

The top 5 brands take 100% of clicks, so Baby Wipes Baby Wipes with Aloe Vera is a Fail.

Flapen Score
35
35 / 100
Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 44
Market size
$6K/yr3K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
69%top-5 click share · 5 brands · 94 sellers

Flapen Score

Baby Wipes Baby Wipes with Aloe Vera against its category

The dotted line is the Baby Products average. Past it, Baby Wipes Baby Wipes with Aloe Vera is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Wipes Baby Wipes with Aloe Vera market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Wipes Baby Wipes with Aloe Vera 3K times last year and spent an estimated $6K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
15.5%
Market size, estimated
$6Ka year
Peak month
August1.6× the quietest month
Top search term
aloe baby wipes3K searches a year

02 · Price

A sale here is worth $11.44.

Listings sell for $11.44 on average, from $2.70 to $20.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $11.44 that is $0 to $1K a year per listing.

Average price
$11.44under the $15 to $100 sweet spot
Price range
$2.70–$20.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Diapering. It carries 66,687 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Diapering
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
66,687per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Baby Wipes Baby Wipes with Aloe Vera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 220%
  • Brand 320%
  • Brand 412%
  • Brand 54%

Demand

Baby Wipes Baby Wipes with Aloe Vera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12080Spike '25Prime Day '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Baby Wipes Baby Wipes with Aloe Vera

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Cleaning”
10%of negative reviews mention “Ease Of Cleaning”
0.2%of orders come back
“they don't have anything to clean”
A buyer, on “Ease Of Cleaning”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Wipes Baby Wipes with Aloe Vera questions

Answered from the same tracked data.