Baby Wipes 3 Pack
FailThe average product has 61,297 reviews to catch up to, so Baby Wipes 3 Pack is a Fail.
- Flapen Score
- 36 / 100Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 4436
- Market size
- $56K/yr38K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 82 sellers
Flapen Score
Baby Wipes 3 Pack against its category
The dotted line is the Baby Products average. Past it, Baby Wipes 3 Pack is stronger. Inside it, weaker.
Market
The Baby Wipes 3 Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Wipes 3 Pack 38K times last year and spent an estimated $56K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 15.3% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 15.3%
- Market size, estimated
- $56Ka year
- Peak month
- August3.4× the quietest month
- Top search term
- baby wipes 3 pack27K searches a year
02 · Price
A sale here is worth $9.46.
Listings sell for $9.46 on average, from $2.16 to $18.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $9.46 that is $5K to $7K a year per listing.
- Average price
- $9.46under the $15 to $100 sweet spot
- Price range
- $2.16–$18.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$7K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Diapering. It carries 61,297 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #119in Diapering
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 61,297per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Baby Wipes 3 Pack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
82
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Brand 161%
- Brand 216%
- Brand 315%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Baby Wipes 3 Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 3.4×
Search terms
Top Baby Wipes 3 Pack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby wipes 3 pack27K/yr
- 3 pack baby wipes5K/yr
- huggies wipes 3 pack6K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Wipes 3 Pack
We read the reviews and the return reasons for every product selling here.
“Wipes are dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Wipes 3 Pack questions
Answered from the same tracked data.









