Baby Wipes

Shoppers searched for this 21.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60.8M a year.

Searches, last 12 months

21.3M

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

15.9%

Market size, estimated

$60.8Ma year

Peak month

July1.4× the quietest month

Top search term

baby wipes9.1M searches a year

Listings sell for $17.97 on average, from $2.16 to $41.12. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At $17.97 that is $1.4M to $1.8M a year per listing.

Average price

$17.97inside the $15 to $100 sweet spot

Price range

$2.16–$41.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

80,000–100,000

Revenue per listing a year

$1.4M–$1.8M

Returns

0.2%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Diapering. It carries 86,959 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#24in Diapering

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

86,959per listing

Listings tracked

38

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

66 months