Baby Wipe Refill Packs
FailThe top 5 brands take 98% of clicks, so Baby Wipe Refill Packs is a Fail.
- Flapen Score
- 42 / 100Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 4442
- Market size
- $61K/yr32K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 62%top-5 click share · 7 brands · 73 sellers
Flapen Score
Baby Wipe Refill Packs against its category
The dotted line is the Baby Products average. Past it, Baby Wipe Refill Packs is stronger. Inside it, weaker.
Market
The Baby Wipe Refill Packs market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Wipe Refill Packs 32K times last year and spent an estimated $61K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $61Ka year
- Peak month
- August2.8× the quietest month
- Top search term
- water baby wipes28K searches a year
02 · Price
A sale here is worth $20.54.
Listings sell for $20.54 on average, from $4.11 to $41.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.54 that is $2K to $5K a year per listing.
- Average price
- $20.54inside the $15 to $100 sweet spot
- Price range
- $4.11–$41.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Diapering. It carries 33,650 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Diapering
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 33,650per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Baby Wipe Refill Packs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WaterWipes Sensitive+ Newborn & Baby Wipes 3-In-1 Cleans Cares Protects 99.9% Water Unscented & Hypoallergenic 720 Count (12 Packs)
- Price
- $41.12
- Rating
- 4.7/5
- Reviews
- 87,081
- Age
- 14y ago

WaterWipes Sensitive+ Newborn & Baby Wipes 3-In-1 Cleans Cares Protects 99.9% Water Unscented & Hypoallergenic 240 Count (4 Packs)
- Price
- $15.05
- Rating
- 4.7/5
- Reviews
- 87,081
- Age
- 14y ago

Amazon Brand - Mama Bear 99% Water Baby Wipes Hypoallergenic Fragrance Free 72 Count (Pack of 6)
- Price
- $16.19
- Rating
- 4.7/5
- Reviews
- 21,894
- Age
- 7y ago

WaterWipes Sensitive+ Newborn & Baby Wipes 3-In-1 Cleans Cares Protects 99.9% Water Unscented & Hypoallergenic 180 Count (3 Packs)
- Price
- $11.79
- Rating
- 4.7/5
- Reviews
- 87,081
- Age
- 8y ago
![Pampers Aqua Pure Baby Wipes 99% Water Fragrance Free Unscented Water Based Multi-Use 336 Wipes Total (6X Flip-Top Packs) [Packaging May Vary]](https://m.media-amazon.com/images/I/414HiyHfGCL.jpg)
Pampers Aqua Pure Baby Wipes 99% Water Fragrance Free Unscented Water Based Multi-Use 336 Wipes Total (6X Flip-Top Packs) [Packaging May Vary]
- Price
- $17.87
- Rating
- 4.8/5
- Reviews
- 33,389
- Age
- 8y ago
Trending
estimated 90-day click momentum
WaterWipes Sensitive+ Baby & Toddler Wipes 3-In-1 Cleans Cares Protects 99.9% Water Textured Clean Unscented & Hypoallergenic 60 Count (1 Pack)
- Price
- $4.11
- Rating
- 4.7/5
- Reviews
- 15,949
- Age
- 2y ago

Huggies Skin Essentials Baby Wipes Hypoallergenic 99% Water 10 Flip Top Packs (560 Wipes Total)
- Price
- $25.90
- Rating
- 4.8/5
- Reviews
- 1,614
- Age
- 2y ago

WaterWipes Sensitive+ On The Go Wipes 3-In-1 Cleans Cares Protects 99.9% Water Unscented & Hypoallergenic Wet Wipes 224 Count (8 Packs)
- Price
- $16.58
- Rating
- 4.7/5
- Reviews
- 2,032
- Age
- 1y ago

Amazon Brand - Mama Bear Gentle Formulated without Fragrance Baby Wipes Hypoallergenic Sensitive Skin Unscented 800 Count (8 Packs of 100)
- Price
- $18.10
- Rating
- 4.5/5
- Reviews
- 17,032
- Age
- 5y ago

WaterWipes Sensitive+ Baby & Toddler Wipes 3-In-1 Cleans Cares Protects 99.9% Water Textured Clean Unscented & Hypoallergenic 240 Count (4 Packs)
- Price
- $16.27
- Rating
- 4.7/5
- Reviews
- 15,949
- Age
- 7y ago
Newest
by launch date
Bc Babycare Cloud Moist Baby Wipes Thick & XL 99% Water Ultra-Hydrating Unscented Hypoallergenic for Sensitive Skin Biodegradable 3 Flip-Top 240 Count
- Price
- $16.22
- Rating
- 4.6/5
- Reviews
- 813
- Age
- 1y ago

WaterWipes Sensitive+ On The Go Wipes 3-In-1 Cleans Cares Protects 99.9% Water Unscented & Hypoallergenic Wet Wipes 224 Count (8 Packs)
- Price
- $16.58
- Rating
- 4.7/5
- Reviews
- 2,032
- Age
- 1y ago

WaterWipes Sensitive+ Hydrating Boost Wipes 3-In-1 Cleans Cares Hydrates 99% Water with Aloe Vera Unscented & Hypoallergenic Baby Wipes 60 Count (1 Pack)
- Price
- $4.35
- Rating
- 4.8/5
- Reviews
- 558
- Age
- 1y ago

WaterWipes Sensitive+ Baby & Toddler Wipes 3-In-1 Cleans Cares Protects 99.9% Water Textured Clean Unscented & Hypoallergenic 60 Count (1 Pack)
- Price
- $4.11
- Rating
- 4.7/5
- Reviews
- 15,949
- Age
- 2y ago

Huggies Skin Essentials Baby Wipes Hypoallergenic 99% Water 10 Flip Top Packs (560 Wipes Total)
- Price
- $25.90
- Rating
- 4.8/5
- Reviews
- 1,614
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
73
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 96%
Open market
1%
- WaterWipes55%
- Mama Bear15%
- HUGGIES15%
- Pampers10%
- Momcozy3%
- bc babycare1%
- Open — no brand owns it (1 brand, 1%)
Demand
Baby Wipe Refill Packs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.8×
Reviews and returns
What reviews say buyers love and hate about Baby Wipe Refill Packs
We read the reviews and the return reasons for every product selling here.
“Literally does not clean well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Wipe Refill Packs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









