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Baby Wipe Refill Packs

Fail

The top 5 brands take 98% of clicks, so Baby Wipe Refill Packs is a Fail.

Flapen Score
42
42 / 100
Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 44
Market size
$61K/yr32K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
62%top-5 click share · 7 brands · 73 sellers

Flapen Score

Baby Wipe Refill Packs against its category

The dotted line is the Baby Products average. Past it, Baby Wipe Refill Packs is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Wipe Refill Packs market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Wipe Refill Packs 32K times last year and spent an estimated $61K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
9.3%
Market size, estimated
$61Ka year
Peak month
August2.8× the quietest month
Top search term
water baby wipes28K searches a year

02 · Price

A sale here is worth $20.54.

Listings sell for $20.54 on average, from $4.11 to $41.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.54 that is $2K to $5K a year per listing.

Average price
$20.54inside the $15 to $100 sweet spot
Price range
$4.11–$41.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Diapering. It carries 33,650 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Diapering
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
33,650per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Baby Wipe Refill Packs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

73

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

1%

  • Brand 155%
  • Brand 215%
  • Brand 315%
  • Brand 410%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Baby Wipe Refill Packs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.8×

Reviews and returns

What reviews say buyers love and hate about Baby Wipe Refill Packs

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Cleaning”
12%of negative reviews mention “Ease Of Cleaning”
0.3%of orders come back
“Literally does not clean well”
A buyer, on “Ease Of Cleaning”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Baby Wipe Refill Packs questions

Answered from the same tracked data.