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Baby Weighted Blanket

Fail

Shoppers spend an estimated $51K a year here, so Baby Weighted Blanket is a Fail.

Flapen Score
39
39 / 100
Ranks 1,670 of 2,472 Baby Products niches · −5 vs the category median of 44
Market size
$51K/yr111K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
56%top-5 click share · 17 brands · 19 sellers

Flapen Score

Baby Weighted Blanket against its category

The dotted line is the Baby Products average. Past it, Baby Weighted Blanket is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Weighted Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Weighted Blanket 111K times last year and spent an estimated $51K. The top 5 brands take 57% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
1.4%
Market size, estimated
$51Ka year
Peak month
November1.6× the quietest month
Top search term
baby weighted blanket41K searches a year

02 · Price

A sale here is worth $32.85.

Listings sell for $32.85 on average, from $16.52 to $92.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.85 that is $0 to $3K a year per listing.

Average price
$32.85inside the $15 to $100 sweet spot
Price range
$16.52–$92.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Bedding. It carries 1,805 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#116in Bedding
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,805per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Baby Weighted Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

19

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

37%

  • Brand 117%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Baby Weighted Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Baby Weighted Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby weighted blanket41K/yr
  • weighted baby blanket32K/yr
  • weighted blanket for baby15K/yr
  • infant weighted blanket8K/yr
  • weighted blanket baby6K/yr
  • weighted blanket for babies4K/yr
  • weighted blankets for infants4K/yr
  • infant weighted blankets123/yr

Reviews and returns

What reviews say buyers love and hate about Baby Weighted Blanket

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Sleep Quality”
26%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Much smaller than advertised”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Baby Weighted Blanket questions

Answered from the same tracked data.