Baby Vibrating Soother

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

217K

Growth, 90 days vs prior 90

-20.4%

Conversion, latest week

2.3%

Market size, estimated

$196Ka year

Peak month

December3.1× the quietest month

Top search term

baby vibrating soother42K searches a year

Listings sell for $40.09 on average, from $12.85 to $108.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $40.09 that is $4K to $10K a year per listing.

Average price

$40.09inside the $15 to $100 sweet spot

Price range

$12.85–$108.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

3.6%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #56 within Décor. It carries 5,777 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

96%

Out of stock, average day

11.1%

Average rank

#56in Décor

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

5,777per listing

Listings tracked

24

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

40 months