Baby Utensils

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months

222K

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

5.8%

Market size, estimated

$133Ka year

Peak month

December2.4× the quietest month

Top search term

baby forks and spoons35K searches a year

Listings sell for $10.39 on average, from $3.94 to $36.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $10.39 that is $3K to $5K a year per listing.

Average price

$10.39under the $15 to $100 sweet spot

Price range

$3.94–$36.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #22 within Solid Feeding. It carries 6,469 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#22in Solid Feeding

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

6,469per listing

Listings tracked

44

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months