Baby Travel Essential

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

+0.8%

Conversion, latest week

1.7%

Market size, estimated

$1.0Ma year

Peak month

June1.6× the quietest month

Top search term

baby travel essential791K searches a year

Listings sell for $19.85 on average, from $3.73 to $204.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $19.85 that is $5K to $10K a year per listing.

Average price

$19.85inside the $15 to $100 sweet spot

Price range

$3.73–$204.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

1.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #25 within Baby Care. It carries 8,476 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

99%

Out of stock, average day

1.5%

Average rank

#25in Baby Care

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

8,476per listing

Listings tracked

143

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

40 months