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Baby Toy Wipes

Fail

The products selling today already average 4.7★, so Baby Toy Wipes is a Fail.

Flapen Score
47
47 / 100
Top 37% of 2,472 Baby Products niches · +3 vs the category median of 44
Market size
$179K/yr118K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
61%top-5 click share · 10 brands · 84 sellers

Flapen Score

Baby Toy Wipes against its category

The dotted line is the Baby Products average. Past it, Baby Toy Wipes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Toy Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Toy Wipes 118K times last year and spent an estimated $179K. The top 5 brands take 83% of clicks. Demand peaks in Apr–May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
10.0%
Market size, estimated
$179Ka year
Peak month
May2.0× the quietest month
Top search term
baby safe disinfecting wipes29K searches a year

02 · Price

A sale here is worth $15.24.

Listings sell for $15.24 on average, from $3.73 to $43.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $15.24 that is $8K to $11K a year per listing.

Average price
$15.24inside the $15 to $100 sweet spot
Price range
$3.73–$43.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #26 within Bottle-Feeding. It carries 8,659 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#26in Bottle-Feeding
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
8,659per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Baby Toy Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

84

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

12%

  • Brand 133%
  • Brand 230%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Baby Toy Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.0×

Search terms

Top Baby Toy Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby safe disinfecting wipes29K/yr
  • baby cleaning wipes21K/yr
  • baby toy wipes13K/yr
  • toy wipes10K/yr
  • baby safe cleaning wipes7K/yr
  • toy wipes baby safe7K/yr
  • dr brown wipes6K/yr
  • baby surface wipes5K/yr
  • dr browns wipes4K/yr
  • baby toy cleaning wipes4K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Toy Wipes

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Cleaning”
20%of negative reviews mention “Smell”
0.3%of orders come back
“Weird smell”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baby Toy Wipes questions

Answered from the same tracked data.