Baby Toy Wipes
FailThe products selling today already average 4.7★, so Baby Toy Wipes is a Fail.
- Flapen Score
- 47 / 100Top 37% of 2,472 Baby Products niches · +3 vs the category median of 4447
- Market size
- $179K/yr118K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 84 sellers
Flapen Score
Baby Toy Wipes against its category
The dotted line is the Baby Products average. Past it, Baby Toy Wipes is stronger. Inside it, weaker.
Market
The Baby Toy Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Toy Wipes 118K times last year and spent an estimated $179K. The top 5 brands take 83% of clicks. Demand peaks in Apr–May. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $179Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- baby safe disinfecting wipes29K searches a year
02 · Price
A sale here is worth $15.24.
Listings sell for $15.24 on average, from $3.73 to $43.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $15.24 that is $8K to $11K a year per listing.
- Average price
- $15.24inside the $15 to $100 sweet spot
- Price range
- $3.73–$43.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$11K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #26 within Bottle-Feeding. It carries 8,659 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #26in Bottle-Feeding
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 8,659per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Baby Toy Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr. Browns Bottle and Pacifier Healthy Wipes Safely Clean Bottles Baby Items and Feeding Essentials Hypoallergenic 40 count 3-Pack (Packaging May Vary)
- Price
- $9.28
- Rating
- 4.8/5
- Reviews
- 8,268
- Age
- 9y ago

Dapple Baby All Purpose Cleaning Wipes - (2 Pack) 75 Count Canisters + (2 Pack) 30 Count Pouches - Plant-Powered & Hypoallergenic - Lavender Scent - Baby Essentials
- Price
- $28.99
- Rating
- 4.8/5
- Reviews
- 694
- Age
- 4y ago

Dapple Baby All Purpose Wipes Plant Powered Hint of Lavender Hypoallergenic 75 Count Canister + 30 Count
- Price
- $17.51
- Rating
- 4.8/5
- Reviews
- 694
- Age
- 4y ago

Boogie Antibacterial Hand Wipes - 100 Count - Hypoallergenic & Alcohol-Free - Travel and Diaper Bag Essential
- Price
- $10.14
- Rating
- 4.8/5
- Reviews
- 3,947
- Age
- 3y ago

The Honest Company Fragrance-Free Sanitizing Alcohol Wipes Antibacterial with Aloe Kills 99% of Germs 150 Count
- Price
- $14.01
- Rating
- 4.6/5
- Reviews
- 8,785
- Age
- 5y ago
Trending
estimated 90-day click momentum
BabyGanics All-Purpose Surface Wipes Unscented 75 Count (Pack of 3)
- Price
- $43.24
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 11y ago

Dreft Multi-Surface All-Purpose Gentle Cleaning Wipes for Baby Toys Car Seat High Chair & More 70 Count Pack of 2
- Price
- $26.23
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 11y ago

Dapple baby All Purpose Wipes Hypoallergenic & Powered by Plants Cleaning Wipes Hint of Lavender 30 Count (Pack of 1)
- Price
- $6.07
- Rating
- 4.8/5
- Reviews
- 550
- Age
- 3y ago

Dapple Baby All Purpose Wipes Plant Powered Hint of Lavender Hypoallergenic 75 Count Canister + 30 Count
- Price
- $17.51
- Rating
- 4.8/5
- Reviews
- 694
- Age
- 4y ago

The Honest Company Fragrance-Free Sanitizing Alcohol Wipes Antibacterial with Aloe Kills 99% of Germs 150 Count
- Price
- $14.01
- Rating
- 4.6/5
- Reviews
- 8,785
- Age
- 5y ago
Newest
by launch date
Dapple Baby Pacifier Wipes for Infants and Toddlers - (3 Pack) 40 Count - Fragrance-Free Hypoallergenic & Food-Grade - Diaper Bag Essentials
- Price
- $10.16
- Rating
- 4.8/5
- Reviews
- 652
- Age
- 1y ago

Boogie Antibacterial Hand Wipes - 100 Count - Hypoallergenic & Alcohol-Free - Travel and Diaper Bag Essential
- Price
- $10.14
- Rating
- 4.8/5
- Reviews
- 3,947
- Age
- 3y ago

Dapple baby All Purpose Wipes Hypoallergenic & Powered by Plants Cleaning Wipes Hint of Lavender 30 Count (Pack of 1)
- Price
- $6.07
- Rating
- 4.8/5
- Reviews
- 550
- Age
- 3y ago

Dapple Baby All Purpose Cleaning Wipes - (2 Pack) 75 Count Canisters + (2 Pack) 30 Count Pouches - Plant-Powered & Hypoallergenic - Lavender Scent - Baby Essentials
- Price
- $28.99
- Rating
- 4.8/5
- Reviews
- 694
- Age
- 4y ago

Dapple Baby All Purpose Wipes Plant Powered Hint of Lavender Hypoallergenic 75 Count Canister + 30 Count
- Price
- $17.51
- Rating
- 4.8/5
- Reviews
- 694
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
84
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
12%
- Dapple33%
- Dr. Brown's30%
- The Honest Company7%
- Munchkin7%
- Boogie6%
- CleanSmart5%
- Open — no brand owns it (4 brands, 12%)
Demand
Baby Toy Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.0×
Search terms
Top Baby Toy Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby safe disinfecting wipes29K/yr
- baby cleaning wipes21K/yr
- baby toy wipes13K/yr
- toy wipes10K/yr
- baby safe cleaning wipes7K/yr
- toy wipes baby safe7K/yr
- dr brown wipes6K/yr
- baby surface wipes5K/yr
- dr browns wipes4K/yr
- baby toy cleaning wipes4K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Toy Wipes
We read the reviews and the return reasons for every product selling here.
“Weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Toy Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









