Baby Towels

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

4.5M

Growth, 90 days vs prior 90

-11.3%

Conversion, latest week

1.9%

Market size, estimated

$1.6Ma year

Peak month

January1.4× the quietest month

Top search term

baby towels1.4M searches a year

Listings sell for $18.31 on average, from $6.65 to $37.28. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $18.31 that is $23K to $27K a year per listing.

Average price

$18.31inside the $15 to $100 sweet spot

Price range

$6.65–$37.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,250–1,500

Revenue per listing a year

$23K–$27K

Returns

1.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #39 within Baby Care. It carries 3,508 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#39in Baby Care

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

3,508per listing

Listings tracked

70

22 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

18Amazon's first-year sales bar

Average brand age

43 months