baby teething keys
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.24–$24.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$117K$117K/yr · 255K searches
Review moat
Bad8,868.55avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.63avg listing price — sweet spot $15–$100
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, baby teething keys is a $117K/yr Amazon United States market (255K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
baby teething keys market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $114K–$153K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 11.7%
- Avg brand age
- 49 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Nuby94%
- Dr. Brown's2%
- Vanplay2%
- ChooKaChoo2%
- Arudyo1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 27 weeks — -17.2% search growth over the last 90 days.Top baby teething keys search terms
- nuby teether160K/yr
- non toxic baby toys31K/yr
- teething toys for babies 0-6 months bpa free24K/yr
- dr brown teether10K/yr
- teething keys9K/yr
- baby keys teether6K/yr
- nuby ice gel teether keys6K/yr
- teething keys for baby5K/yr
- baby teething keys4K/yr
Top baby teething keys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nuby IcyBite Ice Gel Teether Keys for Infants - Silicone Baby Teether Toys - Gentle on Sore Gums - Baby Teething Relief - 3+ Months - Blue
Nuby$4.244.7★111,173 rev
Nuby 3 Step Baby Teether Set for Teething Comfort - Soft and Hard Teethers for Babies - Soothes Sore Gums - 3+ Months
Nuby$6.724.8★904 rev
Nuby Teethe-EEZ Baby Teether with Soothing Bristles & Travel Case - Silicone Teether for Babies - 3+ Months - Aqua
Nuby$6.874.8★15,298 rev
Nuby Twist Ball Teether Activity Toy with Rattle and Fun Bright Colors - Montessori Sensory Toy Develops Fine Motor Skills - 3 + Months
Nuby$6.164.7★414 rev
Nuby NanaNubs Banana Massaging Toothbrush and Carrot Teether - (2 Pack) Baby Teething Toys for 3+ Months
Nuby$7.894.8★330 rev
Newest
by launch date
Nuby Tube Teether - (2-Pack) Baby Teething Toy - 3+ Months - Elephant and Giraffe
Nuby$7.50375 rev
Baby Rattles & Teethers Set Baby Toys 0-6 Months Teething Toys 3-6 Months Sensory Toys with Soft Textures Gentle Sounds & Easy-Grip Shape Neutral Newborn Gift10-Pack
Vanplay$24.33525 rev
Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Orange Blue and Green
Nuby$6.80348 rev
Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Purple Pink and Yellow
Nuby$6.81348 rev
Nuby Silicone Carrot Tube Teether and Messaging Infant Teether - (2-Pack) Baby Teething Toy - 3+ Months
Nuby$8.43159 rev
Trending
90-day click momentumNuby Teethe-EEZ Baby Teether with Soothing Bristles & Travel Case - Silicone Teether for Babies - 3+ Months - Aqua
Nuby$6.874.8★
Nuby 3 Step Baby Teether Set for Teething Comfort - Soft and Hard Teethers for Babies - Soothes Sore Gums - 3+ Months
Nuby$6.724.8★
Nuby Silicone Wrist Teething Mitten - Baby Teether Ring - 3+ Months - Brown Bear
Nuby$8.264.8★
Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Orange Blue and Green
Nuby$6.804.8★
Nuby NanaNubs Banana Massaging Toothbrush and Carrot Teether - (2 Pack) Baby Teething Toys for 3+ Months
Nuby$7.894.8★
What buyers say about baby teething keys
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“fun”
“was easy to use”
“Worth it”
“Great size”
“Its nice they come with a cleaner as well”
“Great to grip”
“durable design”
“Very soft”
“great texture”
What buyers complain about
“Its small though for the diaper bag”
“They were not very soft”
“CHOKING HAZARD”
“Not great shapes for their mouths to teeth on”
“Not easy to open”
“Look like its a used toy”
“Some ages are too young for these”
“Not durable material at all”
“very flimsy”
“Chemical Scent”
Top return reasons
Common questions
- Is baby teething keys profitable to sell on Amazon United States?
- The niche generates $117K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the baby teething keys niche?
- 5 brands and 30 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in baby teething keys?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Choking. The return rate is 0.8%.
- What does it cost to enter the baby teething keys niche?
- Listings span $4.24–$24.33; the average listing price is $7.63 (sweet spot $15–$100). The average incumbent carries 8,869 reviews — the moat a new listing must climb.