Baby Teething Keys
brand-locked demand (top 5 brands take 100% of clicks) — Baby Teething Keys doesn't clear our bar today.
Flapen Score
Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 44
Is Baby Teething Keys profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Baby Teething Keys is a $117K/yr Amazon United States market (255K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Baby Teething Keys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.2% over the last 90 days and 6.0% of searches end in a purchase.
$117K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 20 products
Top Baby Teething Keys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nuby IcyBite Ice Gel Teether Keys for Infants - Silicone Baby Teether Toys - Gentle on Sore Gums - Baby Teething Relief - 3+ Months - Blue
- Price
- $4.24
- Rating
- 4.7/5
- Reviews
- 111,173
- Age
- 16y ago
Nuby 3 Step Baby Teether Set for Teething Comfort - Soft and Hard Teethers for Babies - Soothes Sore Gums - 3+ Months
- Price
- $6.72
- Rating
- 4.8/5
- Reviews
- 904
- Age
- 2y ago
Nuby Teethe-EEZ Baby Teether with Soothing Bristles & Travel Case - Silicone Teether for Babies - 3+ Months - Aqua
- Price
- $6.87
- Rating
- 4.8/5
- Reviews
- 15,298
- Age
- 13y ago
Nuby Twist Ball Teether Activity Toy with Rattle and Fun Bright Colors - Montessori Sensory Toy Develops Fine Motor Skills - 3 + Months
- Price
- $6.16
- Rating
- 4.7/5
- Reviews
- 414
- Age
- 1y ago
Nuby NanaNubs Banana Massaging Toothbrush and Carrot Teether - (2 Pack) Baby Teething Toys for 3+ Months
- Price
- $7.89
- Rating
- 4.8/5
- Reviews
- 330
- Age
- 1y ago
Trending
90-day click momentumNuby Teethe-EEZ Baby Teether with Soothing Bristles & Travel Case - Silicone Teether for Babies - 3+ Months - Aqua
- Price
- $6.87
- Rating
- 4.8/5
- Reviews
- 15,298
- Age
- 13y ago
Nuby 3 Step Baby Teether Set for Teething Comfort - Soft and Hard Teethers for Babies - Soothes Sore Gums - 3+ Months
- Price
- $6.72
- Rating
- 4.8/5
- Reviews
- 904
- Age
- 2y ago
Nuby Silicone Wrist Teething Mitten - Baby Teether Ring - 3+ Months - Brown Bear
- Price
- $8.26
- Rating
- 4.8/5
- Reviews
- 177
- Age
- 2y ago
Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Orange Blue and Green
- Price
- $6.80
- Rating
- 4.8/5
- Reviews
- 348
- Age
- 1y ago
Nuby NanaNubs Banana Massaging Toothbrush and Carrot Teether - (2 Pack) Baby Teething Toys for 3+ Months
- Price
- $7.89
- Rating
- 4.8/5
- Reviews
- 330
- Age
- 1y ago
Newest
by launch date
Nuby Tube Teether - (2-Pack) Baby Teething Toy - 3+ Months - Elephant and Giraffe
- Price
- $7.50
- Rating
- 4.8/5
- Reviews
- 375
- Age
- 10mo ago
Baby Rattles & Teethers Set Baby Toys 0-6 Months Teething Toys 3-6 Months Sensory Toys with Soft Textures Gentle Sounds & Easy-Grip Shape Neutral Newborn Gift10-Pack
- Price
- $24.33
- Rating
- 4.8/5
- Reviews
- 525
- Age
- 1y ago
Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Orange Blue and Green
- Price
- $6.80
- Rating
- 4.8/5
- Reviews
- 348
- Age
- 1y ago
Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Purple Pink and Yellow
- Price
- $6.81
- Rating
- 4.8/5
- Reviews
- 348
- Age
- 1y ago
Nuby Silicone Carrot Tube Teether and Messaging Infant Teether - (2-Pack) Baby Teething Toy - 3+ Months
- Price
- $8.43
- Rating
- 4.9/5
- Reviews
- 159
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Nuby94%
- Dr. Brown's2%
- Vanplay2%
- ChooKaChoo2%
- Arudyo1%
- Open — no brand owns it (0%)
Baby Teething Keys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Baby Teething Keys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nuby teether160K/yr
- non toxic baby toys31K/yr
- teething toys for babies 0-6 months bpa free24K/yr
- dr brown teether10K/yr
- teething keys9K/yr
- baby keys teether6K/yr
- nuby ice gel teether keys6K/yr
- teething keys for baby5K/yr
- baby teething keys4K/yr
What reviews say buyers love and hate about Baby Teething Keys
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Excellent quality”
“fun”
“was easy to use”
“Worth it”
“Great size”
What buyers complain about
55% of reviews“Its small though for the diaper bag”
“They were not very soft”
“CHOKING HAZARD”
“Not great shapes for their mouths to teeth on”
“Not easy to open”
Baby Teething Keys return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Teething Keys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
