Baby Teething Keys
FailThe top 5 brands take 100% of clicks, so Baby Teething Keys is a Fail.
- Flapen Score
- 36 / 100Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 4436
- Market size
- $117K/yr255K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 57%top-5 click share · 5 brands · 30 sellers
Flapen Score
Baby Teething Keys against its category
The dotted line is the Baby Products average. Past it, Baby Teething Keys is stronger. Inside it, weaker.
Market
The Baby Teething Keys market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Teething Keys 255K times last year and spent an estimated $117K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.
- Searches, last 12 months
- 255K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $117Ka year
- Top search term
- nuby teether160K searches a year
02 · Price
A sale here is worth $7.63.
Listings sell for $7.63 on average, from $4.24 to $24.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $7.63 that is $4K to $6K a year per listing.
- Average price
- $7.63under the $15 to $100 sweet spot
- Price range
- $4.24–$24.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #87 within Baby Care. It carries 8,869 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 11.7%
- Average rank
- #87in Baby Care
- Average rating
- 4.78 starsAmazon United States average 4.42 stars
- Average reviews
- 8,869per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Baby Teething Keys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nuby IcyBite Ice Gel Teether Keys for Infants - Silicone Baby Teether Toys - Gentle on Sore Gums - Baby Teething Relief - 3+ Months - Blue
- Price
- $4.24
- Rating
- 4.7/5
- Reviews
- 111,173
- Age
- 16y ago

Nuby 3 Step Baby Teether Set for Teething Comfort - Soft and Hard Teethers for Babies - Soothes Sore Gums - 3+ Months
- Price
- $6.72
- Rating
- 4.8/5
- Reviews
- 904
- Age
- 2y ago

Nuby Teethe-EEZ Baby Teether with Soothing Bristles & Travel Case - Silicone Teether for Babies - 3+ Months - Aqua
- Price
- $6.87
- Rating
- 4.8/5
- Reviews
- 15,298
- Age
- 13y ago

Nuby Twist Ball Teether Activity Toy with Rattle and Fun Bright Colors - Montessori Sensory Toy Develops Fine Motor Skills - 3 + Months
- Price
- $6.16
- Rating
- 4.7/5
- Reviews
- 414
- Age
- 1y ago

Nuby NanaNubs Banana Massaging Toothbrush and Carrot Teether - (2 Pack) Baby Teething Toys for 3+ Months
- Price
- $7.89
- Rating
- 4.8/5
- Reviews
- 330
- Age
- 1y ago
Trending
estimated 90-day click momentum
Nuby Teethe-EEZ Baby Teether with Soothing Bristles & Travel Case - Silicone Teether for Babies - 3+ Months - Aqua
- Price
- $6.87
- Rating
- 4.8/5
- Reviews
- 15,298
- Age
- 13y ago

Nuby 3 Step Baby Teether Set for Teething Comfort - Soft and Hard Teethers for Babies - Soothes Sore Gums - 3+ Months
- Price
- $6.72
- Rating
- 4.8/5
- Reviews
- 904
- Age
- 2y ago

Nuby Silicone Wrist Teething Mitten - Baby Teether Ring - 3+ Months - Brown Bear
- Price
- $8.26
- Rating
- 4.8/5
- Reviews
- 177
- Age
- 2y ago

Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Orange Blue and Green
- Price
- $6.80
- Rating
- 4.8/5
- Reviews
- 348
- Age
- 1y ago

Nuby NanaNubs Banana Massaging Toothbrush and Carrot Teether - (2 Pack) Baby Teething Toys for 3+ Months
- Price
- $7.89
- Rating
- 4.8/5
- Reviews
- 330
- Age
- 1y ago
Newest
by launch date
Nuby Tube Teether - (2-Pack) Baby Teething Toy - 3+ Months - Elephant and Giraffe
- Price
- $7.50
- Rating
- 4.8/5
- Reviews
- 375
- Age
- 10mo ago

Baby Rattles & Teethers Set Baby Toys 0-6 Months Teething Toys 3-6 Months Sensory Toys with Soft Textures Gentle Sounds & Easy-Grip Shape Neutral Newborn Gift10-Pack
- Price
- $24.33
- Rating
- 4.8/5
- Reviews
- 525
- Age
- 1y ago

Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Orange Blue and Green
- Price
- $6.80
- Rating
- 4.8/5
- Reviews
- 348
- Age
- 1y ago

Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Purple Pink and Yellow
- Price
- $6.81
- Rating
- 4.8/5
- Reviews
- 348
- Age
- 1y ago

Nuby Silicone Carrot Tube Teether and Messaging Infant Teether - (2-Pack) Baby Teething Toy - 3+ Months
- Price
- $8.43
- Rating
- 4.9/5
- Reviews
- 159
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
30
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
0%
- Nuby94%
- Dr. Brown's2%
- Vanplay2%
- ChooKaChoo2%
- Arudyo1%
- Open — no brand owns it (0%)
Demand
Baby Teething Keys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 6 of 12 months tracked
Search terms
Top Baby Teething Keys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nuby teether160K/yr
- non toxic baby toys31K/yr
- teething toys for babies 0-6 months bpa free24K/yr
- dr brown teether10K/yr
- teething keys9K/yr
- baby keys teether6K/yr
- nuby ice gel teether keys6K/yr
- teething keys for baby5K/yr
- baby teething keys4K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Teething Keys
We read the reviews and the return reasons for every product selling here.
“Its small though for the diaper bag”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Teething Keys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









