Is baby sunscreen stick profitable to sell on Amazon United States?

The niche generates $335K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +114.8%. Flapen's verdict: Worth a look (62/100).

How competitive is the baby sunscreen stick niche?

15 brands and 619 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in baby sunscreen stick?

Top complaints mined from reviews: Size-Overall, Value For Money, Allergies. The return rate is 0.5%.

When does demand for baby sunscreen stick peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.9× the quietest.

What does it cost to enter the baby sunscreen stick niche?

Listings span $7.75–$16.95; the average listing price is $11.75 (sweet spot $15–$100). The average incumbent carries 3,543 reviews — the moat a new listing must climb.

baby sunscreen stick

Worth a look

Shows searches that convert (19.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible19.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Incredible+114.8%

90-day search growth — must beat 0% to launch

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Good$335K

$335K/yr · 147K searches

Avg price

Okay$11.75

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,543.36

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$7.75–$16.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United States niche tracking, baby sunscreen stick is a $335K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

baby sunscreen stick market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $294K–$353K; units × avg price
Conversion rate: 19.3%
Avg BSR: #278
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.4%
Avg brand age: 57 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

619

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

51%

Top 20: 98%

Open market

18%

BLUE LIZARD23%
THINK22%
Babo Botanicals17%
Sun Bum8%
Aveeno Baby8%
Neutrogena4%
Open — no brand owns it (9 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +114.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.9×

Open Trend

Top baby sunscreen stick search terms

baby sunscreen stick59K/yr +102.6%15.8% conv.
baby face sunscreen15K/yr +157.8%10.5% conv.
think baby sunscreen stick19K/yr +70.8%17.3% conv.
thinkbaby sunscreen stick10K/yr +56.3%14.3% conv.
babo sunscreen stick7K/yr +244.1%18.8% conv.
babo botanicals sunscreen stick7K/yr +226.7%16.8% conv.
baby face sunscreen stick4K/yr +166.3%19.4% conv.
sunscreen stick baby5K/yr +128.4%14.3% conv.
think baby stick4K/yr +111.2%17.8% conv.
think sunscreen stick3K/yr +253.9%10.8% conv.

All search terms

Top baby sunscreen stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Lizard BABY Mineral Sunscreen Stick with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection - Easy to apply Fragrance Free .5 oz

BLUE LIZARD$8.624.8★5,593 rev

Babo Botanicals Sensitive Baby Mineral Sunscreen Stick SPF 50 - 70% Organic Ingredients - Zinc Oxide - NSF & MADE SAFE and EWG Certified - Water Resistant - Fragrance-Free - Babies & Kids

Babo Botanicals$13.684.6★1,691 rev

Aveeno Baby Continuous Protection Mineral Sunscreen Stick for Sensitive Skin with Broad Spectrum SPF 50 Protection for Face & Body Naturally Sourced 100% Zinc Oxide Travel Size 0.47 oz

Aveeno Baby$10.534.6★4,739 rev

Thinkbaby SPF 30 Sunscreen Stick Safe Natural Water Resistant Sun Cream for Babies Kids & Adults Mineral UVA/UVB Sun Protection Reef Friendly Travel Stick 0.64 oz

THINK$11.184.7★35 rev

Sun Bum Baby Bum Mineral SPF 50 Sunscreen Stick - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - UVA/UVB Face and Body Protection - Unscented for Sensitive Skin - Travel Size - 0.45 Oz

Sun Bum$10.574.6★4,990 rev

Newest

by launch date

TUBBY TODD Mineral Sunstick - Broad Spectrum SPF 30 Sunscreen for Kids - Water-Resistant Stick Sunscreen for Body & Face - Safe for Sensitive Skin - 1 Pack 0.5 oz

TUBBY TODD$16.9594 rev

2mo ago

Hello Bello Baby SPF 50 Mineral Face + Body Sunscreen Stick - Water Resistant Broad Spectrum UVA + UVB Sun Protection 1oz

Hello Bello$14.2079 rev

3mo ago

Thinkbaby SPF 30 Kids Sunscreen Stick for Sensitive Skin 0.64 oz Baby Sunscreen with Non-Nano Zinc Oxide 24% Broad Spectrum UVA/UVB Protection 80-Minute Water Resistant Reef Friendly SPF Stick

THINK$12.6550 rev

4mo ago

Thinkbaby SPF 30 Sunscreen Stick Safe Natural Water Resistant Sun Cream for Babies Kids & Adults Mineral UVA/UVB Sun Protection Reef Friendly Travel Stick 0.64 oz

THINK$11.1835 rev

4mo ago

Bliss Baby Mineral Face Sunscreen Stick SPF 50 Natural Zinc Oxide Unscented Hypoallergenic & Dermat Tested Water-Resistant Vegan Sensitive Skin - For Toddlers Babies Kids & Whole Family

Bliss$13.81151 rev

1y ago

What buyers say about baby sunscreen stick

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Easy to hold”

Ease Of Application12%

“Easy to apply”

Smell8%

“Smells Great”

Quality-Overall6%

“Great quality for babies”

Adhesion/Stickiness5%

“I love that this stick easily glides on”

Protection5%

“great protection”

Soft Feel3%

“smooth on the skin”

Allergies3%

“No issues with irritation on his sensitive skin either”

Size-Overall3%

“This is the perfect size to keep in your bag or car”

Suitability Combination Skin3%

“its been perfect for my skin”

What buyers complain about

Size-Overall17%

“Smaller than size trae size”

Value For Money9%

“Too expensive”

Allergies7%

“Allergic reaction”

Smell6%

“This has a funny smell”

Ease Of Use3%

“but it's not as easy as they suggest”

Color3%

“Not super white. it has to be somewhat if you want it to work without all the chemicals in it”

Thickness3%

“thick”

Adhesion/Stickiness2%

“It goes on very white, it is sticky and very messy”

Ease Of Application2%

“rub it in which defeats the whole purpose of a quick stick application”

Oily/Greasy1%

“It is greasy”

Top return reasons

Size-Overall35%

Value For Money11%

Adhesion/Stickiness10%

Advertised Vs Actual Product7%

Smell7%

Product Condition4%

Functionality-Overall4%