Baby Sun Protection

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +123.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $996K a year.

Searches, last 12 months

382K

Growth, 90 days vs prior 90

+123.2%

Conversion, latest week

17.0%

Market size, estimated

$996Ka year

Top search term

baby bum sunscreen62K searches a year

Listings sell for $15.31 on average, from $8.40 to $43.10. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $15.31 that is $38K to $46K a year per listing.

Average price

$15.31inside the $15 to $100 sweet spot

Price range

$8.40–$43.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

$38K–$46K

Returns

0.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Baby Care. It carries 3,682 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#72in Baby Care

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

3,682per listing

Listings tracked

20

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months