Baby Stocking Stuffers 6-12 Months

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

-34.7%

Conversion, latest week

2.3%

Market size, estimated

$8Ka year

Peak month

December151.5× the quietest month

Top search term

baby toys under 5 dollars20K searches a year

Listings sell for $4.53 on average, from $3.49 to $6.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $4.53 that is $0 to $453 a year per listing.

Average price

$4.53under the $15 to $100 sweet spot

Price range

$3.49–$6.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$453

Returns

0.7%of orders · Amazon United States median 2.1%

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #152 within Baby Care. It carries 19,132 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#152in Baby Care

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

19,132per listing

Listings tracked

12

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months