Is baby spoons profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 50 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (60/100).

How competitive is the baby spoons niche?

20 brands and 39 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in baby spoons?

Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 0.9%.

When does demand for baby spoons peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the baby spoons niche?

Listings span $4.03–$21.22; the average listing price is $8.72 (sweet spot $15–$100). The average incumbent carries 8,062 reviews — the moat a new listing must climb.

baby spoons

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Market size

Great$1.9M

$1.9M/yr · 2.8M searches

Competition

Great33%

top-5 click share — an open shelf

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Okay$4.03–$21.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$8.72

avg listing price — sweet spot $15–$100

Review moat

Bad8,061.74

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, baby spoons is a $1.9M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 200K–250K; avg 5,000–6,000/product
Revenue / yr: $1.7M–$2.2M; units × avg price
Launch success: 71%; 5 of 7 new (360d)
Conversion rate: 7.9%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 148 days

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

33%

Top 20: 74%

Open market

30%

NumNum20%
NETANY12%
Eascrozn11%
Dr. Brown's10%
PandaEar10%
Munchkin7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 50 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Browns Designed to Nourish Soft-Tip Toddler Feeding Spoons 6 Pack Assorted Set (Colors May Vary)

Dr. Brown's$4.034.8★6,296 rev

6-Piece Silicone Baby Feeding Spoons First Stage Infant Spoons Soft-Tip Easy on Gums I Baby Training Spoon | Infant Utensils Feeding Supplies Dishwasher & Boil-proof

NETANY$9.324.8★4,496 rev

NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 2 Pack Blue/Orange

NumNum$10.944.6★52,836 rev

NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 6 Pack Rainbow

NumNum$21.224.6★52,836 rev

PandaEar 7 Pack Silicone Baby Feeding Spoon | Baby Led Weaning Supplies | Toddler Infant Feeding Spoon First Stage

PandaEar$6.064.8★1,922 rev

Newest

by launch date

4-Pack Silicone Baby Spoons Seposeve Soft Gum-Friendly First Feeding Spoons for Babies Baby Feeding Utensils Essentials Easy-Grip Handle BPA Free Dishwasher Safe 2 Pink 2 Purple

Seposeve$9.02142 rev

4mo ago

PandaEar 6 Pack Silicone Baby Spoons for Baby Led Weaning First Stage Baby Toddler Self Feeding Utensils 6+ Months (Blue Green Beige)

PandaEar$6.04108 rev

6mo ago

DRKIO 8-Piece Silicone Baby Spoons - Infant Spoons First Stage Self Feeding Baby Led Weaning Supplies Toddler Training Utensils Soft Chewable-Tip Bendable BPA-Free Dishwasher Safe Boil-proof

DRKIO$7.29173 rev

9mo ago

DRKIO 8-Piece Silicone Baby Spoons - Infant Spoons First Stage Self Feeding Baby Led Weaning Supplies Toddler Training Utensils Soft Chewable-Tip BPA-Free Dishwasher Safe Boil-proof

DRKIO$6.90163 rev

9mo ago

YOYABEBI Silicone Baby Spoons self feeding 6 months infant feeding spoons bpa free self feeding spoons for babies 6-12 months gootensils baby self feeding spoon.

YOYABEBI$8.1962 rev

10mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“the quality feels safe”

Size-Overall12%

“perfect length”

Ease Of Feeding9%

“Great baby spoons”

Ease Of Use8%

“Easy for kids to use”

Value For Money6%

“Good deal”

Color6%

“color is exact”

Ease Of Cleaning6%

“Cleans easily”

Grip5%

“Theyre also easy for them to hold”

Soft Feel4%

“Soft and durable”

Durability4%

“Durability is good”

What buyers complain about

Size-Overall13%

“Theyre very short”

Smell5%

“Horrible chemical smell”

Color5%

“Colors are very drab”

Ease Of Use4%

“Not easy to hold”

Thickness3%

“a bit thick”

Handle Quality3%

“Handles are a little flimsy”

Ease Of Feeding3%

“Not the best for adults to feed a baby”

Flatness3%

“These lean closer to being flat”

Ease Of Cleaning3%

“Was not easy to wash with small crevices for mashed food”

Strength3%

“These are super flimsy”

Top return reasons

Size-Overall41%

Value For Money8%

Advertised Vs Actual Product5%

Material Quality5%

Color4%

Functionality-Overall4%

Quality-Overall4%

Handle Quality3%

Strength2%

Smell2%

Common questions

Is baby spoons profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 50 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (60/100).
How competitive is the baby spoons niche?: 20 brands and 39 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in baby spoons?: Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 0.9%.
When does demand for baby spoons peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the baby spoons niche?: Listings span $4.03–$21.22; the average listing price is $8.72 (sweet spot $15–$100). The average incumbent carries 8,062 reviews — the moat a new listing must climb.

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baby spoons

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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